What is eCommerce Search?

What is eCommerce Search?

From Ayan SEO

A newer eCommerce search feature to consider is the voice search method. This feature can be a streamline process in helping your clients find the items they’re looking for.

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Do you have your own eCommerce website? If the answer is yes, then you might want to learn everything there is to know about eCommerce searches, search engines, and the infamous search bar. With a good grasp on these subjects you are likely to have a significantly more successful search feature on your eCommerce site. 

The Basics

An eCommerce search is essentially the way that your customers or clients can navigate your sites to see what products, services, or content that you have available. Without an effective search bar or engine, the searching on your eCommerce sites is essentially useless. It is important to first understand the benefit in having a well-functioning search feature. If you have an optimized searching feature on your sites, your customers are happy because they found what they wanted and you are happy because you get to optimally serve your customers while profiting. 

The Search Bar

The search bar is the most critical piece of the eCommerce search puzzle. Without a search bar, your customers do not have an easy way to navigate your site. If you don’t have a search bar on your eCommerce site, you are more likely to have:

  • Confused customers: let’s be honest, most of the people visiting your website came with a goal in mind. If they do not have a means to find what they’re looking for, they’ll wind up confused.

  • Endless scrolling: with no method to search a key item or phrase, you’re left with customers aimlessly scrolling with no end in sight.

  • Poor analytics: eCommerce needs the analysis of what people are searching for, most popular key terms, and more in order to successfully improve the business model. Without a search bar, you have no means to track this kind of data.

If your eCommerce search feature does not have the search bar as its backbone for functioning, you’re going to want to add it as soon as possible. 

Search Engine Components

Now that you’ve learned how essential the search bar is when it comes to eCommerce search features, let’s dive into some common components you’ll come across with eCommerce search engines. There are many personalized features that are possible to include. Which personalized features you wish to include is purely dependent on what your site focuses on, your goals as a business, and your personal preferences.

Let’s take a look at some personalized features that are available to you and your search engine:

  • Spell correction: this is a great feature for the keyboard warriors who type too fast and possibly misspell things. 

  • Auto complete: when a customer is typing, the search bar gives options for what the customer might be looking for based on what they’ve already typed. It also keeps recent search history in order to auto complete a phrase that was typed in the search bar previously.

  • Recent and trending searches: this feature keeps browsing customers up to date on other popularly searched items or topics.

  • Responsive on multiple devices: with this feature, your customers have the ability to use functional search bars on all device platforms.

  • Sort by functionality: this feature categorizes items based on relevancy or pricing. 

  • Categories and filters: using this feature, you can filter what you’re looking for based on criteria

  • Pagination: pagination is an infinite scroll feature.

  • Synonyms: this feature is useful because it populates results that are similar to the key words used. 

  • Search analytics: search analytics are used for improving businesses, understanding target audience, and capitalizing on trends. 

  • Natural Language Processing: this helps sift through unusual words typed while still populating search results. 

  • No Results Found Page: this is a personalized page that will state how there are no results based on the search, while also giving options for related items. 

Customizing search engine features using these personalization strategies can drastically improve your eCommerce search abilities for you and your customers. 

Voice Search

A newer eCommerce search feature to consider is the voice search method. This feature can be a streamline process in helping your clients find the items they’re looking for. Simply put, voice search allows customers to speak into the microphone on their device to find a product rather than typing it out in the search bar. There are two different voice methods to consider for search engines:

  • Voice search

  • Voice assistants

Voice assistants are used by many of the big names within the eCommerce industry. Using voice assistants can be a faster and more efficient way in helping your customers search your eCommerce site. 

Build it Better Today

By improving your eCommerce search function on your sites you will notice improvements all across the board. If your customers can find what they’re looking for, they are more likely to revisit your site in the future due to its streamline search capabilities. 

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