Nobody can deny the fact that the video has now become the preferred content medium for consumers all over the globe. According to a study, more than 72% of consumers love to watch a video than reading the text. More and more brands are making the most of this engaging content to promote their products and services. Video marketing is an effective tactic that can maximize audience engagement, build brand awareness, and help you generate more leads and conversions.
If truth be told, creating engaging video content is a smart strategy to humanize your brand and position your business in the industry. The best part of video content is that it is more shareable that can create a positive impact on your organic SEO. Furthermore, videos are the most easily digestible and emotionally compelling type of content that will help you build a lasting brand image.
Video content, if well-produced, can promote your business, increase conversions and help you stand out in the crowded market. If you are thinking of adding video content to your digital marketing strategy, here are some amazing ways and elements you should consider while creating engaging and creative video content.
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It’s no secret that video is one of the best mediums for storytelling. You can use the power of video to tell the story of your brand, evoke emotions and provide an actionable solution to your audience. Give your potential customers a deeper look at all the aspects of your unique brand story, mission, statement, and history.
By focusing on your brand’s history and missions, you can showcase your products and explain how your products or services can make a real difference in people’s lives. You can highlight the problems your customers are facing and explain how your products can solve their pain points.
Add a Great Sense of Curiosity
The ultimate goal of creating video content is to get viewers’ attention, maintain it, and persuade them to take the desired action. In order to make your video content more engaging and attention-grabbing, it is important to stimulate curiosity that ultimately holds the attention of viewers.
Keep in mind that human attention spans are less than 8 seconds; it is important to emotionally connect with your audience and spark their curiosity into watching your video. If you really want users to take the buying decision, curiosity can help you emotionally connect with your audience and achieve your goals.
Don’t Make it Boring
Adding humor to your video content is a great strategy to make it more engaging and actionable. In fact, humor in video marketing can trigger memorability, establish a strong relationship with your audience and maximize user engagement.
Feature Brand Advocates
With the help of video content, you can earn the trust of your potential customers. By featuring user-generated content and showing how real users are making the most of your products will help you earn the trust of your prospective customers. When you feature your loyal customers, brand advocates and fans in your video, it will make it easier for potential customers to take the desired action. It is a smart tactic that brands can use to establish their authority in the field and easily market their products or services.
Make it Informative
When it comes to creating video content, make sure it brings value and educate your audience. For instance, you can create an explainer video to educate users about how your products work and provide a better solution to their pain points. Whether you are a SaaS business, web design company, real estate business or an e-commerce store, you can use explainer videos to clearly explain your USPs and give your audience a real reason to choose your brand over others.
It is undoubtedly a great idea to make your video content more entertaining, engaging and interesting. Whether you want to promote your company culture, humanize your brand, show how your team works, creating a behind-the-scenes video can help you connect to your target audience and build trust.
Optimize Your Video
What’s the point of creating actionable, engaging video content when users can’t find it? To make your videos easily discoverable in search engines, it is important to optimize your video for SEO. Optimizing your video will help you gain more website traffic and increase conversions. Choosing the right platform, inserting a video transcript, using a thumbnail image, creating title and description are a few effective optimization techniques to give your video more visibility.
There is no arguing that videos are the most powerful tools to market your brand, increase brand awareness and generate higher user engagement. If your web design agency London hasn’t started using this highly consumed digital media for your marketing efforts, now is the time to take advantage.These easy and effective video strategies will help you create an inspiring, engaging and effective video content that will increase your brand value, improve your conversions and sales and help your brand stand out from the crowd.
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