Building a Multi-Vendor Upcycling & Home Decor Shop

Building a Multi-Vendor Upcycling & Home Decor Shop

From Jennifer de Saint Genois

These funds would be used to secure the space, close up exposed walls, a give the walls a fresh coat of paint, replace lighting and move all product and furniture from current shop to new location.

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THE VISION 

The rising interest in upcycling has also brought frustration that quality supplies are not readily available. Local craft stores are not specially training in such supplies and carry high inventory of lower quality products. Additionally, store clerks may not have the knowledge or experience to answer questions or explain the different techniques about upcycling. The Odell Project will focus on providing a wide variety of paint and decor supplies at competitive prices. 

My immediate goal is to make our new location feel like a weathered cottage space that welcomes everyone to our "home” by inviting small business artisans to join our community and set up mini shops within our space. 

In addition to products on our shelves, we will look to offer our location as a unique small event space for customers to rent for special events such as bridal showers, birthday parties and small gatherings. 

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WHERE WE ARE TODAY

Our current location is about 200 sq ft that’s located in a co-working space. While it is inviting to customers, it lacks the space for creativity to flow freely. I want our customers to feel like they can grab a cup of coffee and stay a while as we work through all the details of their project.

This space has been an ideal test to measure the interest level of the product and customers. Over the past few months, and with the support of our suppliers, we have started to build a loyal customer base. Customer feedback has been very positive with requests for us to stock more product and offer workshops.

Considering we are quickly outgrowing our existing space, a new space of 2,000 sq ft has come on the market that would match our current needs as well as meet the requests from our customers. 

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COMPANY HISTORY

Fairytale Escapes, LLC started as a part-time travel agency in 2012. As sole owner, Jennifer Odell previously worked for the Walt Disney Company where she was trained at the highest level for customer service & satisfaction. It was this experience and training that allowed her to thrive in roles such as sales and event production.

In May 2019, Jennifer cashed in her 401k and savings to turn a part-time business into a full-time agency. Unfortunately, in March 2020, the travel industry halted due to the Coronavirus pandemic.

After a year of uncertainty and lost investments, Jennifer reevaluated her position as an entrepreneur and decided that the future risk of relying on an entire industry's operation was too high to continue, especially since the travel industry is still so volatile. 

Not to be discouraged, Jennifer took her passion of upcycling and turned a hobby into a new business by opening a small shop of handcrafted and upcycled products. 

In May 2021, Jennifer took the last of her personal finances to narrow her business focus by creating a foundation that would support local artists and hobbyist by selling the highest quality and affordable paint and accessories.

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