Top Tips on How to Protect Your Nonprofit’s Reputation

Top Tips on How to Protect Your Nonprofit’s Reputation

From Jhon White

Nonprofits come in all different shapes and sizes. They tend to support a vast multitude of causes, often in an effort to enrich global humanity.

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Nonprofits come in all different shapes and sizes. They tend to support a vast multitude of causes, often in an effort to enrich global humanity.

Values have a big role to play in the life of a nonprofit, particularly one that needs to rely solely on donations to get by.

Suffice to say, this makes reputation an extremely important factor. If you’ve been steering your nonprofit toward your goal, but you’re starting to worry about your reputation, then there’s no need to panic—steps can be taken to ensure that you stay on course and encourage others to represent the values you strive to uphold. Read on for more information.

Introduce the Right Software

No matter the size of your nonprofit, protecting yourself online is critical in reputation management. This can be difficult to do on your own, so it’s probably best to turn toward the world of software for support.

How can this help, exactly? It can support you in a myriad of ways. AML compliance software, for example, can enable you to screen your customers and make sure they are not involved in any illegal or ethically bankrupt practices.

Making sure that you don’t take donations from insidious characters is a good way to protect your reputation, and the right software can help you with this.

CRM software is another great example of how you can manage your current reputation online, as it effectively allows you to address bad publicity quickly and efficiently.

Ultimately, the right software will be the one that best suits your needs as an organization, and this might end up being an amalgamation of integrated solutions.

Welcome and Address Criticism

If you are coming under fire in the press or online, addressing your critics might be necessary in showcasing your honesty and transparency.

Honesty and transparency are essential to nonprofits, so staying silent on large matters voiced by influencing figures might not always be the right way to go.

Always remain professional in your replies, and revisit your core values for guidance—this way, you shouldn’t ever stray too far in the wrong direction.

Be Clear About What You Use Donation Money For

This is perhaps the most important rule for donations of any kind. Be upfront about what you’re using the money for—people want to know and they have a right to know.

If you can show your benefactors what exactly it is you have been doing with their money, what you aim to achieve in the future, how far you have come from when you started, and how the individual donation has made an impact directly, you can start to build up essential bonds of trust.

Breaking this bond and misappropriating funds is not only morally decrepit, but it’s likely the worst possible move for your reputation.

Get the Right People On Board

Surrounding yourself with trustworthy individuals who represent your organization’s values can ensure that you stay on the right track.

Appointing a board member to your ranks who has a bleak history of dodgy dealings will probably not work wonders for your reputation, so think carefully before you take them on. 

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