The story of the transformation of the dating path - from of

The story of the transformation of the dating path - from of

From Alex Souschuk

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What are dating for? 

An indispensable attribute of every human being is belonging to a family. Together it is easier to endure difficulties, it is much easier to experience unpleasant moments. A person who is not alone is more pleasant to spend his free time. He has someone to share his joy with, as well as to receive support in his grief. 

The role of intermediaries in dating

Dating through intermediaries is not just a tradition of the information age. If we go deeper into history, matchmakers played an important role in the relationship between men and women. 

Today, the role of matchmakers is performed by dating sites, where potential brides and grooms spend time. Over the years, a kind of dating culturehas even formed. Basically, the rules of dating are similar to those in reality. In addition, everything here is extremely simplified. And if there is sympathy, it is enough to make a like or swipe in the right direction. Then the app will do everything for you. But in order to get to this point of perfection, this area of life had to go a long way of evolution, which we will now tell you about.

Dating history: from offline to online communication

Until the second half of the 16th century, matchmakers, or in other words matchmakers, were in vogue. As a rule, they were women over 40 years old who had life experience and could advise a young girl or a promising man on the right match. Such women were recommended and invited to dinner and introduced to the interested girl or guy. Then the matchmaker herself would think of whom to set up with. And since this tradition lasted for a long time, one can conclude that this approach was effective.

But in 1650 an enterprising Englishman, Henry Robinson, decided to give a boost to the idea of finding a mate and founded the first marriage agency. According to his rules, to get into the directory, you had to answer a number of questions. One of them was about the amount of income. A brief characteristic of the person to be found was also specified. However, this implementation of the agency was not successful. People were reluctant to talk about their income and some were outraged. Later, in a slightly different form, agencies began to appear in Europe and gradually migrated to the United States.

After start-ups in the form of agencies, advertisements appeared in parallel. The first marriage ad was written in England by a gentleman named Walt Tomkins, who wanted to meet a young lady with about three thousand pounds in capital. It was printed in 1695 in an advertising book entitled "How to Improve the Household and Trade". Lord Goughton was its publisher.

In the United States, the appearance of dating ads is associated with the identity of a Plainsman who worked on a large tract of land. Suffering from loneliness, he wrote a letter to the local newspaper asking for a marriage ad. The middle-aged cowboy wanted to meet a hardy woman with ranch experience who was willing to be a companion to his life. 

Soon magazines began to enjoy great popularity in many countries:

  •  dating ads;
  •  sentimental short stories about love and marriage stories;
  •  letters, feuilletons, and anecdotes;
  •  advice and aphorisms.

In the anonymous correspondence between people eager to meet each other, magazine editors served as intermediaries. 

Dating culture continued to evolve and marriage announcements were submitted not only by men, but also by women. Subsequently, before the advent of the Internet, marriage announcements were printed in newspapers specializing in them.

Ads for wanting a formal marriage were joined by:

  • publications about spending common leisure time and vacation trips together, about traveling together;
  • proposals to live and run a household together.

In the late 90s in the U.S., a Jew, Jacob Deveaux, came up with the idea of speed dating. He realized that people no longer wanted to spend a lot of time filling out forms and waiting. So he decided to arrange dates at once. And in one evening was a minimum of 10 acquaintances, because the time allotted 5-10 minutes and the men changed places at the tables with the girls. In this way he was able to significantly reduce time and increase efficiency by weeding out unsuitable partners.

The idea of speed dating was so good that it instantly spread all over the countries. Even on television there were themed talk shows where viewers could watch the speed dating of invited guests. The cartoons of the time also featured references to speed dating.

The natural extension of speed dating was real hookup sites. They appeared almost as soon as the Internet became available to most people. In fact, it is a whole era with its own characteristics.Online dating now holds the lead in terms of the number of families created. With the advent of smartphones, dating has become even easier and more convenient. And you can choose the platform that you like best.

This is a brief history of the development of dating to create a family. As you can see, dating culture was just doomed to rapid development and has not lost its relevance to this day.

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