The Psychology of Color

The Psychology of Color

From Alvina Jennifer

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Living in a world full of colour is one of the joys of life. Everywhere you look in nature, you see vibrant, relaxing, bold, and subtle colours. It’s easy to take for granted the colourful world you reside in, but colour affects mood and well-being and is commonly used as a marketing tactic. So how does colour motivate people?

Mood

There are always colours that people gravitate to. Personal taste plays an important role in colour choices, but they are also selected based on how a colour makes you feel. The emotional feeling that is produced will influence colour choice. 

If you speak to an interior professional designer or artist, they will confirm how colour is a powerful communication tool and can elicit feelings and encourage action. How do specific colours affect people?

Blue 

Blue is a colour that dominates nature. You only have to look up to find a wide expanse of blue skies. Blue is considered a calm colour and is used in places to create feelings of peace and tranquillity. It’s often used in bathrooms because of its connection to the sea. Conversely, some people feel sad when engaging with blue shades, and it can be connected to depression and despair. 

Red, purple, and orange 

Red, purple, and orange are often related to energy, vibrance, and warmth. The stimulating nature of red drives people to action and is often used as a symbol of love and desire. 

Purple is often a symbol of wealth and used in marketing as logos or brands to spur people to action. Websites such as rubyfortune.com use purple on their homepage to demonstrate the games they offer with clever visuals to catch the eye and motivate the user. 

Orange is vibrant and denotes self-assurance and confidence. It is also a creative colour that helps productivity and is used to encourage positive action, such as fundraising, engaging in sports, or helping others. 

Yellow 

Yellow is the colour of happiness. It’s positive and warm. It drives the imagination and is full of enthusiasm. People who connect with yellow are seen as outgoing, the life and soul of a party, and driven. At the same time, a soft shade of yellow can be calming and is linked to sunshine and warmth. Subtle yellow walls can create a meditative space that’s positively relaxing. 

Green 

Green represents purity, nature, growth, and spirituality. It’s easy to feel connected to nature in a green space, and it evokes a feeling of well-being. Green is gentle and can aid meditation practices and exercises such as yoga. Green can help still the mind and provide an escape from the everyday rat race.  Greens are used in spaces that might otherwise produce some anxiety, such as hospitals, dentists, or clinics. 

Pink 

Pink is a playful happy colour. It is also linked to affection and femininity. It is commonly used by younger females full of laughter and fun.  Pink is more calming than stimulating and can be viewed as an emotional colour. 

Whether people are aware of it or not, colour influences many aspects of life, and its power should not be underestimated. 

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