Take Nikkibfashion International.

Take Nikkibfashion International.

From Nick Brand

Nikkibfashion is a unique Australian fashion label. The brand has been taken to market and is poised to launch nationally and internationally. Waiting for 2 years for the restrictions to lift, its time to rock and roll.

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Hi I'm Nick I'm a Photographer, editor and designer.

 I have been working hard on Nikkibfashion for several years now. I should have achieved much more and now the pandemic is mostly stabilized and things are getting back to some sort of normality, it is time to take things off pause and get the nikkib ball rolling again.

 Nikkibfashion was invited to feature in the Melbourne retail fashion festival a couple of years ago (a nationally recognized non public large retail buyers event) which at last  is rescheduled once again for August of this year.

 This is a very exciting and possibly very productive opportunity to be involved in.

 In a nut shell Nikkibfashion is a unique Australian fashion label, producing scarves and sarongs, printed  from tantalizing abstract photographic art, onto the very sustainable  modal fabric (reconstituted beech trees).

 With the feel of silk the  durability of cotton and far more Eco friendly and durable than a lot of other materials, they are super versatile allowing the wearer to use the one garment in the mid winter cold on the streets to the  high summer heat on the beach. The one item can be worn in an almost unlimited variety of configurations from head scarf, to neck scarf, to bikini top, to bracelet, to skirt, to sarong and the list goes on.

 Every part of nikkibfashion from the ground up has been carefully crafted by myself, my friends, family and the community. Ever step has been some form of collaboration, from the idea to print my  photography onto material, to the perfect size to produce for usability,  to the name nikkib (my nickname) to all the names of the pieces (names given by girlfriends, family, friends even strangers)

 It has been very important for me to listen to suggestions and let people contribute.

 The one detail that is solely me and makes the label extra unique is the photography. (nickbrandphotography.com) All the abstract images  have been taken by myself from all over the world, from extinct ocean lava tubes in the Canary Islands, to the top of the mountains in the Alps.

 Nikkibfashion is always well received when retail businesses are  approached to stock the brand and equally well received in the hand-full of meetings I've had overseas.

Ive tested Nikkib's proof of concept and its a winner.

The aim of this fund raiser is to launch Nikkib into the stratosphere, taking it national and international.

 There is some time between now and the show in August and there is no reason  not to take nikkib National and prep for International launch starting now.

 There are several specific goals that need to be achieved to charge the nikkib batteries and facilitate the greatest market growth possible.

 I have consulted with a close friend who is a marketing guru and  has 3 retail/social media brands of his own and is happy to work with nikkib when  the time is right, keeping cost down.

 Firstly the stock is to be replenished and the new season designs printed, tagged and packaged.

 Secondly a new photo shoot for the new designs and to shoot the previous designs to bring them up to date and a shoot for the European/winter market, scarf shoot. With all the respective editing and publishing.

 Thirdly the website and social media will need to be bought into alignment, updated and managed professionally.

 Finally the marketing tackled with fashion shows, events, social media promotions and a marketing/social manager network channels and not forgetting good old cold calling and pavement pounding.

 I'm super excited to be involved in this project, its going to take Nikkibfashion my passion for photography and my creativity to a whole new level.

 Thanks for your support.

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