Strategic Marketing - Makes Your Marketing Come Alive

Strategic Marketing - Makes Your Marketing Come Alive

From John Hndty

I'm raising money for a cause I care about, but I need your help to reach my goal! Please become a supporter to follow my progress and share with your friends.

Support this campaign

Subscribe to follow campaign updates!

More Info

A strategic marketing plan is exactly as it sounds: it's a blueprint that lays out the various components associated with and directly affected by your online business s marketing efforts. 

All business plans should go into more detail about these components in a later article, but for now, just go into more detail on some of them here.

 Your business mission, objectives, and goals (and these items aren't identical) should be listed clearly. These should include the reasons why you are running your business, why you want to succeed, and what you will do to do so.

The next component of your strategic marketing plan is a solid content marketing plan. What are your products or services that you offer? What are you going to offer them? What kind of content will you offer them? This, of course, is a matter of what kinds of sites are likely to draw people to your home page or blog. For best strategic marketing experience use

For instance, if you run a company that makes comic books, would you have a separate "comic book series" page on your home page? If not, you could simply link to the individual comic book pages by providing a hyperlink. 

You could also include some excerpts from each of your comic books on your home page or blog posts. In short, whatever you do that will put content marketing into play is important in your strategic marketing plan.

As we mentioned above, linking is a very important part of content marketing. Without links, you won't have many ways to generate traffic to your site and therefore won't be able to draw people to your content marketing web pages. 

Many SEO experts have created comprehensive "tool kits" that can help you build up your content marketing web pages quickly and easily. These are particularly effective for those who are just getting started with their strategic marketing plan.

Another thing that's often overlooked but plays a huge role in any successful strategic marketing plan is social media marketing. The Internet is a great tool for marketing, especially if you get involved in social media marketing and use it to both promote your home page and blog. 

For example, did you know that YouTube is one of the most visited sites on the planet? If you had an official YouTube channel you would immediately have a way to leverage the power of video marketing. By posting videos on YouTube that are related to your home page and/or blog, you can gain more traffic to both of your sites.

There are several other social media marketing tools that you can also use to boost your traffic. Facebook, for example, allows users to create profiles and connect with friends. In essence, you can use Facebook to "market" yourself as well as your business.

One last tip is to take advantage of your RSS feed and blog syndication feeds. Both of these tools allow you to share your blog or home page with thousands of readers in minutes. 

By syndicating this information, not only do you spread your information to new audiences, but you're also spreading the word about whatever promotional offers you have going on. This is a great way to get your name out and have your visitors tell others about you.

Now that you understand a little more about what Strategic Marketing means, make sure that you incorporate some of these ideas into your current marketing plan. 

If your marketing plan doesn't include any of these, make sure that you add them in. No matter what kind of marketing strategy you use, make sure that you get in front of your customers. 

You can't make money if nobody knows that you exist! With strategic marketing and other tactics, you will be able to achieve this goal. 

It won't happen overnight, but when you get there, the results that you're looking for will be nothing short of amazing.

Campaign Wall

Join the Conversation

Sign in with your Facebook account or