SEO Reseller: An Agency’s Guide to Reselling SEO Services

SEO Reseller: An Agency’s Guide to Reselling SEO Services

From Zulfqar Chachar

Search engine optimization, or SEO, is complex and requires time and dedication to reap its benefits fully. SEO reselling is one of the practices that some agencies consider to expand their services

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Search engine optimization, or SEO, is complex and requires time and dedication to reap its benefits fully. SEO reselling is one of the practices that some agencies consider to expand their services. It refers to an agreement between an agency and an SEO specialist, whether a company or an individual, to market the latter's services and resell them as the agency's services. Marketing agencies considered the best SEO services company Philippines still need to be involved in SEO tasks.

There are several tested and validated strategies that can help agencies enhance their sales endeavours and boost their reach. One of these strategies is to know the business's prospect market and decide whether to focus on B2B or B2C companies. 

Factors to Look for When Searching for an SEO Reseller to Work With

As SEO is becoming one of the most prominent digital marketing strategies, many marketing agencies are considering offering reselling services. But before choosing a company to work with, it is vital to consider various factors to ensure that the investment in an SEO Philippines company is worth the money.

Technically Sound

It is crucial to ensure that the SEO company that one chooses to work with is equipped with knowledge of the technical aspects of SEO. They must be familiar with working with the latest tools and techniques in the industry.

High-Collaboration and Communication

Effective communication and collaborative efforts are also necessary when working with an SEO reseller firm. This is a vital step for both parties to agree on expectations and achieve goals efficiently.

An agency must also consider working with an SEO reseller company that can establish an achievable timeline. Moreover, they must consistently provide access to SEO-related reports and analytics to monitor SEO campaigns' progress.

A successful collaboration with an SEO reseller hinges on transparent and open communication. Look for a reseller that provides regular reports highlighting campaign progress, performance metrics, and areas of improvement.

The reseller must be readily available for communication and quick to respond to your queries or support needs. Effective communication will help ensure smooth, ongoing collaboration.

Proven Track Record

An effective SEO reseller should have a solid reputation in the industry, with a track record of delivering results for clients through successful campaign execution. Look for case studies, client testimonials, and reputable online reviews to vet your potential partners.

Up-to-Date Knowledge

As SEO practices constantly evolve, it is important to ensure your chosen reseller stays abreast of industry updates and adapts their strategies accordingly. They should have familiarity with algorithm updates, emerging trends, and best practices to provide efficient and timely services.

Comprehensive Service Offerings

An ideal SEO reseller will offer a wide variety of services, from on-page and off-page optimization to technical SEO and local SEO. They should possess the skills and expertise to create tailored SEO packages that cater to your clients' specific requirements and goals.


Working with an SEO reseller who can scale their services to accommodate your growth or fluctuations in demand is invaluable. This ensures that they can meet both yours and your clients' changing needs with ease.


An SEO reseller should have pricing structures that align with your agency's budget and requirements. Assessing the return on investment is an essential factor when evaluating prospective reseller partners.


Opt for a reseller that offers flexible packages tailored to your and your clients' specific needs. They should be able to adapt their services to accommodate different industries, niches, and client budgets.

With the continuous changes in the digital landscape, enlisting the help of SEO resellers can significantly contribute to a business's growth. SEO resellers can shoulder the bulk of various SEO-related tasks. With this, companies can reallocate time and energy to improve other crucial business activities.

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