Why am I running for office? Well, that’s a question only you can answer. Candidates who know why they are running usually win. But believe it or not, many candidates can’t articulate a compelling reason for running.
Once you’ve decided to run for office you will need to answer the question “why are you running?” For some it is an easy question to answer because you’re running to solve a particular problem and have a passion for the work that needs to be done in a particular office. For others, the answer may be murkier. Knowing the reason(s) behind your run for office and what your goals is once you’re elected is critical to being a successful candidate. Having a generic, canned answer to the question is not good enough and voters will see through it.
Ted Kennedy's famous non-answer to why he was running for office in his 1980 presidential campaign is a historical lesson about not having your heart in the race. But there are countless examples in less high-profile races of candidates not being able to successfully answer the “why are you running political for office” question.
Running for office for the right reasons is critical, not only to gaining support but also to winning. If you lack passion or a clear reason for running, that will be evident to voters. Think long and hard before you launch your campaign, because you don't want to commit to a race you don’t want to be in or a race you can’t win. Or even worse, you don’t want to get elected and realize you really don't want to do the job. With that said, here’s a breakdown of some good and bad reasons to run.
Good reasons for running for office
Bad reasons for running for office
If your heart is truly not in the race you will know, and so will voters. The bottom line is, don't run if you don't know why you are running.
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