Participating in a Corporate Trade Show?

Participating in a Corporate Trade Show?

From Afzal Butt

Check Out These Giveaways You Can Give To Your Prospects If you are participating in a tradeshow for the first time, brace yourself; because you are in for a bumpy ride. For some of us, tradeshows have a love-hate re...

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Check Out These Giveaways You Can Give To Your Prospects

If you are participating in a tradeshow for the first time, brace yourself; because you are in for a bumpy ride. For some of us, tradeshows have a love-hate relationship. For instance, they are so costly to attend, they are not always fascinating and catered to your business, sometimes you have to travel to other States, and you have to hand out a ton of business cards, and giveaways.

But on the brighter side, a tradeshow can easily open a lot of opportunities for your business, provided that you are participating intending to create an appeal towards your business. 

For instance, you can interact with a lot of audiences related to your business, you travel to other cities, meaning that you get to see competitors from different industries, and you hand out corporate giveaways that resonate with your business objectives.

But let’s get down to the business. If your company is participating in a tradeshow and still does not know the type of products they will be handing out to the prospects, then you are in trouble. But don’t worry, we can help you out.

In this list, we will be offering you a lot of giveaway ideas that you can incorporate in tradeshows and create attention among the attendees.

Yes, you have heard it right. If you are planning to create a buzz at the event, start distributing custom caps and hats with your business logo and see prospects coming to your booth for communication. Alongside many promotional products, custom caps and hats carry a unique prestige which many businesses don’t offer; however, their advantages are many.

Suppose you are participating in a tradeshow where the temperatures get high in the summer, caps are a perfect marketing product to introduce new people to your brand. And this is not just restricted to participating in the tradeshows; you can handout at the malls, convenience stores, hypermarkets, etc.

If your business has the budget and marketing knowledge to handout logo embroidered caps with your logo, then go for it. The chances are that your customers will wear it to stay protected from the harmful rays of the sun, as well as generating impressions for your business.

If your budget allows, you can always target top-brands as they offer more reach as compared to the other low-budget brands.

When having doubts about what to distribute to the clients, polo shirts are the most popular tradeshow items that can do wonders for your business. You can personalize it with your business logo, and hand it out to your customers, as they create visibility for your business each time they wear and head out.

The best part about polo shirts is that they come in a variety of designs, fabrics, and styles, allowing you to choose polo shirts according to your business preferences. Not restricted to any particular age group, they do reasonably well among all the people from both the genders.

When handing out polo shirts with your business logo, make sure that the color matches the theme of your business. For example, if your logo has a red color, you might want to handout red-coloured polo shirts with your embroidered logo to make people remember your brand.

And if your budget allows, you can always go for fancy polo shirts to woo your audience to your booth for the freebies known as custom polo shirts.

Have you noticed the number of people making notes during the tradeshow events? These customers are either prospects or competitors, checking out what other businesses are doing. Irrespective of that, everybody needs a pen to write things.

You can handout printed pens with your business logo to create an opportunity in the market with your brand. Alongside a branded pen, you can also distribute your contact information to build impressions at the event. When giving out products, interact with them and give them a brief overview of your business, your business objectives, and goals for the next few years.

This way, your audience will remember the conversation they had and will try approaching your business in the future.

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