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Manchester United… the one team that deserves no introduction strikes the new deal with the world’s biggest online shopping site. Yes, it is none other than Alibaba! The group is known for its millions of sales happening every second.
While the team has agreed on a partnership with Chinese internet giants, Alibaba, the industry is not keeping their silence! Industries insiders are hailing as a “coup”. For those who don’t know, the Alibaba Group has been regarded as China’s Amazon and YouTube.
As part of the partnership, there’s a point that dedicates a channel to Manchester United on Alibaba’s video-streaming platform, Youko. The channel is meant to telecast the latest of men’s, women’s and academy matches. Plus, directors want Alibaba’s online marketplace to feature a United store with lucrative link-up to the various branded products of the team.
But why is it a coup, as the insiders are telling it to be? The deal is actually huge! Alibaba is already a big deal and they already have millions of reach. Now combine that with Manchester United’s massive brand reach… you’ll get them in billions! That also, in a big consumer country like China.
Alibaba Group extended its reach and eased up payments by offering more convenient ways to settle deals. Now, there’s even AliPay. Plus, it allows purchases on PayPal. Having a PayPal account will not only allow you to get your deals in quicker ways at Alibaba but will also allow you to play online. Yes, sites like Regal Wins Casino accept payments on PayPal. And you can easily deposit using this 100% safe and secured means. Double the fun by depositing then trying games such as Football Champions Cup Slot! Enjoy.
For years now, the online shopping store is a prime favourite, competing with Amazon and eBay in the same field. Alibaba is said to focus on the ways it can ease up the services for customers, offering accurate details about sellers and much more.
Manchester United’ director, Richard Arnold said, “We’re proud of our passionate and loyal following around the world. Our Chinese fans are a huge part of that.” The director also revealed that they are devising new ways to engage with the fans in the Asian country through this partnership.
Michael Evans, president of the Alibaba Group also commented on this new union, “We share the same goal, which is to provide fans with a one of a kind online content consumption and shopping that employs the latest technology.”
Through this partnership, consumers of Alibaba will have a unique experience with Manchester United, mostly because they can now get closer access to their products. The partnership will also involve collaborating to create Manchester Untied flagship store. The brand channel is said to be the official marketplace that will set United’s merchandise to Chinese fans.
Now that there are big matches set to happen in the upcoming months, only time will tell if Manchester United’s name will echo once again! Fan or not, be prepared to see Manchester United in the limelight for a few moments more!
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