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Nowadays, more than ever, businesses rely on social media to gain exposure and keep their sales numbers afloat. So, choosing a good SEO agency is vital if you plan to change your business’s digital marketing strategy and approach.
So, to come to your aid, here is a list of things to keep in mind during the process of choosing a SEO agency to collaborate with.
When you sit down with the agency you want to hire, make sure they promise realistic results. SEO is a long-term process, which requires continuous change and work, so if they guarantee you fast results, they probably won’t deliver. They should promise lag indicators such as ranking keywords or impressions in the first months and after month 3 they could pitch traffic goals to you. Sometimes if something is too good to be true than it probably isn’t.
A part of the SEO process is to improve ranking for different sites and businesses, so they should be able to rank their own site too if they are doing a good job. With a simple Google search for keywords and the city they work in, you can tell if they get results. If they can’t make it happen for themselves, they won’t be able to for anyone else. So go on Google and search for “SEO agency” and the top agencies should be a good starting point for you.
Even if they use ethical practices and are well ranked, if they can’t communicate efficiently, you won’t reach your specific goals. Ask them about their reporting, analytics, and how they will keep you in the loop with every development. They should present a template of monthly reporting and previous report samples from existing customers. Those reports should of course include gains for the respective customers. This is the most effective way to ensure that you get everything you paid for out of SEO services. Ask for a Gantt chart of how the first 3 campaign months will unfold.
This is a crucial part of SEO services, even though it may seem hard to distinguish white-hat practices from the unethical ones, called “black-hat”. Ask the agency about their work procedures and to explain it to you in detail. If it seems manipulative or deceitful, it is a red flag. White-hat agencies will have no problem sitting down with you and explaining every little detail of their strategies, so you can know what you paid for. If you see an agency promising hundreds of links in a month that is not only good for your website but that is
While some aspects of SEO can seem a bit abstract, it is vital to do your research beforehand and think of it as an investment for your business. Choose your agency wisely and do not feel intimidated by the overflow of new information, as they all come in handy to you. Use every little piece of new knowledge to your advantage and make an educated choice, as it could have the power of either making or breaking everything.
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