Watching sports is easily one of the most popular activities worldwide. Millions of people gather to watch different football or baseball games every year. This capacity to gather people makes sports ideal for fundraising events and to raise the attention to other topics.
If your community is a fan of any sport, keep reading since you'll find great ideas to fund your cause through sports.
Before making a fundraising event, it’s necessary to understand how sports generate money in the first place.
Professional sports generate income through these main areas:
Tickets: If the sport is popular in the area, people will pay to enter the stadium and enjoy the game. The public might also consume food the stadium sells, improving the winnings of the site and the teams.
Streaming Rights: If a team becomes famous, they might sell their transmission rights to streaming services.
Advertising: Many teams win vast amounts of money by advertising different companies on their shirts.
Sports Betting: Some websites like Betway sponsor sports teams like the Chicago Bulls in exchange for using their image. Sometimes, the site might even open a promotion focused on their sponsored team.
Sports teams are often more open to collaborating with charity and social causes. They will likely cooperate if the funds are gathered for a noble cause.
The Los Angeles sports teams are one of the most recent examples of this altruism. The football and basketball teams managed to reunite $450,000 to help the people of Hawaii recently affected by wildfires.
Another recent example is the NFL players and fans, who donated more than $7 million to The Chasing M's Foundation to show support for its founder.
These and many more examples show the altruism of the sports teams and their fans and their will to lend a hand to those who need it.
It’s necessary to analyze what sports are popular in the area. Once this is done, the organization must reach the more prone teams to participate in a fundraising event.
Charity games, where part of the entry fees are donated, are usually one of the most common fundraising events related to sports. It’s also possible to create events where the people take part directly, like the Boston Marathon.
Finally, companies can reunite with betting groups, like Betway, related to the sports teams that might be interested in organizing an event promoting gathering funds.