How to Fundraise Through Selling Online

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Although crowdfunding is a popular and successful option to collect donations from sponsored events and other fundraising ideas, crowdfunding does not provide you with a suitable platform from which to sell products online. If you want to start selling online products alongside your crowdfunding campaign to increase how much money you candonate, here are some top tips on which platform is the best for selling online and what you need to do to achieve success in doing this.

Create Your Own eCommerce Store

If you are going to be selling your charity products for an extendedperiod of time, you may want to consider setting up your own eCommerce store, allowing you to make sales that contribute directlyto your charity. The best way to do this is to create your own website through the use of platforms such as WordPress, which are compatible with eCommerce add-ons that can link to your online store. This is the best option for individuals who want more control over their store, the appearance of their shop, and their marketing efforts, and will allow you to generate your own loyal customer base which can give you consistent profits.

Consider Third-Party Websites

One of the most popular options for individuals who want to sell products alongside their day job and without the commitment of running their own website is to sell your charity items on third party websites. These are often reliable and simple websites to use in order to generate money which you can then donate straight to your crowdfunding campaign. You will often be able to generate a wider customer base through these options as they have established marketing campaigns and customers searching for products like yours.

The most popular options for third party selling include Amazon, eBay and Etsy. While eBay is perfect for those that want to conduct second-hand sales from donations, Etsy is great for charities who are creating craft and handmade products as part of the project. However, if you have decided to sell on Amazon, but are not generating the amount that you need to kickstart your project, Amazon marketing agencies such as Nuanced Media can help you to advertise your product in a more appealing manner to a wider scope of potential customers.

Sell Through Social Media

Lastly, selling through social media is another option, especially for small charities that are focusing on selling to family and friends, or are selling products for a shorter period of time. To sell through social media, all you need to do is to establish a social media page for your charity and advertise your products on this, or post ads on buy/sell pages. Then, you should open up your direct messages for interested parties to contact you about the products that you have on offer, where you can then exchange payment details. You can increase the amount that you are able to sell on social media by posting consistently and in a friendly, promotional tone to attract new customers. 

Ryan Flannagan is the Founder & CEO of Nuanced Media, an international e-commerce marketing agency. Nuanced has sold $250,000,000+ online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author who has contributed to numerous publications. To connect with Ryan, check out @Ryanflannagan on Twitter via Linkedin.

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