How to create a content plan for Instagram

How to create a content plan for Instagram

From Ben Allen

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Instagram is one of the most competitive platforms and its rising popularity is continuously adding more to it. Why is it becoming so popular, especially among the brands? What is making it a crucial part of the marketing strategy of a brand? These are the questions that you need to ask before initiating the marketing process of your brand on this platform.

The main thing behind the success and popularity of this platform is the supportiveness that this platform offers to its business community. It keeps on introducing new features and tools that ease the marketing journey of the brands and this is that fact that makes it more beneficial for them. With the rise in the competition on this platform, it is now even harder to beat the competition and stand out from the rest of your competitors.

That’s why many brands prefer Real Instagram followers so that they can have a strong presence on this platform. Brands have to learn it anyway to create the best content while doing complete strategic planning so that they can achieve their marketing goals. If you are looking for tips to create a powerful content plan, you are in the right place. In this blog, we are going to discuss everything that you need to know for incorporating a strong content plan on Instagram.

So, let’s get started…

Set goals

The first thing that you need to do even before creating the content for your Instagram profile is to set the measurable goals that you are intended to achieve as a result of your marketing efforts. You should be very clear about the expectations that you have with your marketing efforts. You need to clear the following points in your mind before jumping into the creation of the content plan. Because whichever goals you have chosen, all of your content plans would be designed according to that goal. Many people prefer to Get Instagram views so that they can boost the visibility and discoverability of their Instagram accounts.

  • Are you doing it to drive awareness of your brand?

  • Do you want to enhance the sales of your products or services?

  • Do you want to boost the level of engagement on your social media accounts?

  • Do you want to get a higher number of clicks and impressions on your accounts?

  • Are you doing so to build a strong community of like-minded people around your brand?

You need to clarify the expectations that you have set from your marketing strategy so that you can reach your target more authentically.

Review your marketing calendar

The next thing that you need to do is to review what you are going to market in a whole month. The products and services that you are going to market would be the content of your marketing calendar. For example, if a beauty brand is going to market its products, then it must know which product they are marketing in the upcoming month so that it can create the content to advertise that product. You need to review the following aspects:

  • Are you going to have new product or service launches in the coming month?

  • Are you going to organize any offline or online events in the coming month?

  • Will you be offering any seasonal sales or discounts throughout the month?

  • Are you going to post about holidays or celebrations that are going to be held this month?

  • Are you going to post content like blog posts, eBooks, or case studies?

Once you define all the above-given aspects of your content that simplifies your content creation process multiple times and helps you create more authentic and relevant content.

Select a theme

Another important thing that you need to incorporate while creating the content plan for your Instagram profile is the selection of the right theme. The theme which you have selected once should be religiously followed throughout your whole content strategy. You must be choosing a theme that better relates to the brand identity of your company. The more your theme will resonate with the image of your brand the more it will be successful in front of people. Choosing a theme for your brand is not about choosing the colors for your post, it also includes the type of content that you are going to upload to your account. Following are given some most commonly used themes for the content.

  • It can be testimonials that can be used as social proof and they are very6 helpful in creating a strong image of your brand in front of people who don’t know much about you.

  • Your content theme could be educational posts for the audience that enhance their knowledge and help them learn new things. Such type of content is very helpful in building a strong relationship with your audience.

  • Behind the scene, content is also a very effective type of content plan that helps you connect with your audience.

  • Another type of content is fill-in-the-blank content which lets your audience fill in the blanks and complete a sentence that is partially written by you.

  • Inspirational type of content is another powerful source of grabbing the attention of your target audience.

All of these content types play a vital role in boosting the relationship between you and your audience and they are also very helpful in driving a high level of engagement in your content.

Know your audience

Another important thing that you need to consider while creating a strong content plan for your Instagram account is knowing your audience as much as you can. The more you know about them the more you will be able to devise an accurate content plan for your Instagram account. You must be knowing about the age, gender, demographic, and interests of your target audience. To meet this purpose you would have to perform complete research on your active users by going to the analytics segment of your business account on Instagram. Here you will be able to know so many details about your audience that will help you with your content plan.

So, by knowing all the above-given tips about creating a strong content plan, you can now create a powerful plan for your Instagram account that may help you get connected with your target audience at a fast pace. You should remain consistent and always be very focused on the quality of your content.

Hope you find it informative and helpful. If you have anything else to ask, feel free to write to me in the comment section below.

Thank you.

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