How Technological Progress Has Allowed People To Participate

How Technological Progress Has Allowed People To Participate

From Alvina Jennifer

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Traditional fundraising used to be somewhat of a zero-sum game – often relying on events that cost more than they bring in. Alternatively, it would rely on sending out donation letters, only for you not to know what happens to those letters and keep hoping that at least a portion of them will come back with a filled-in check.

Despite aiming to gather money for a good cause, it would be almost impossible for you to transfer the entirety of the narrative you were promoting to your donors – trying to find a perfect balance between engaging them and boring them.

However, with the development of new technologies, many of these problems have partially or fully disappeared – but have also brought with it a necessity to understand how new technologies ensure active participation in fundraising, and what things need to be considered.

General Technological Advancements Adapted By The Fundraising Industry

The two most significant technological changes that have impacted the fundraising industry are the innovation and development of marketing strategies, as well as the unbelievable advancement in financial safety.

Both trends are not specific to the domain of fundraising but have still had a vastly positive impact on how fundraising is conducted, prioritised, and promoted.

When it comes to financial safety, we can without a doubt say that there is a whole new generation of internet users that actively utilise frictionless payment – precisely because the level of safety has significantly increased, and managed to both expand the market, and maintain the trust of users all around.

Online Casinos Are Utilising This

Looking at online casinos is a great way to see how far the safety of online payments has come. This entire venture has been actively growing in size and popularity precisely because financial safety is one of the utmost priorities of most online casinos. To paint the picture, 32Red offers the users of online roulette UK financial safety by implementing newly developed mechanisms of financial safety. These range from 3D secure payments methods, to requiring all users to verify their identity, payment methods and accounts. 

These types of technologies are present in most businesses that premise their efficacy on online payments – and have thereby created a safer environment for a system that allows payments to be made quickly, simply, and effectively.

Marketing strategies, on the other hand, are a much more complex innovation that is perpetually developing, adapting, and shifting to suit multiple ever-changing algorithms. For the fundraising business, like most other businesses – the key is understanding what your digital brand is, knowing what you want to accomplish, cultivating your influence and image, and actively aiming to share as many stories as possible of your aspirations, successes – and the tangible contribution that is made through donations.

Cultivating A Digital Brand In Fundraising 

Besides solely knowing who you represent, and why your goal matters – a key component of cultivating a digital brand in fundraising is supporting the culture of transparency.

The culture of transparency in fundraising can mean so many different things – the most important ones to keep in mind are the ability to show your donors how the donation process is going, the ability to show what has been accomplished through the received funds, and the overall active attempts to keep everyone in the loop.

A great tactic for accomplishing most of these goals is to share as many stories about your work as you can – through newsletters, publications, social media, or direct e-mails to those who support you (or those who you wish supported you). Besides building a culture of transparency, this tactic opens doors for the process of peer-to-peer fundraising as well.

Whereas this set of suggestions does not characterise each and every fundraising endeavour we see nowadays, it does portray the general framework of how technological advancements have changed fundraising. The stories behind the money have become more important than ever before – and finally have a wide array of platforms through which they can be told. 

This Is A Way To Share Goals

With that in mind, the strive to create a digital brand, and maintain a culture of transparency is not just a marketing tactic utilised to get as much funding as possible – but is a way of sharing the goals, sentiments, and hopes of organisations with the wider public, and allowing that public to contribute to the causes they most care about. 

Of course, these developments have partially changed the landscape of fundraising, but they have not obliterated traditional fundraising manoeuvres. Despite how useful digital marketing can be, in most cases it is solely background content aimed to promote traditional mechanisms of gathering donors to in-person events, and presenting causes, goals, and hopes in the exact same way as fifty years ago. The only thing that is potentially different is that, instead of signing checks, most donors get to scan a QR code allowing for a payment to be made.

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