How Geolocation Changes Influence The Internet

How Geolocation Changes Influence The Internet

From Sohail Ahmad

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The modern internet and information technologies follow a set of rules that helps make further improvements without disturbing its complex structure and create a convenient and personalized experience for every user. Today, we have various computers and digital devices that help us enjoy the internet and the World Wide Web.

Because the web depends on the interconnectivity of millions of smart devices, manipulating them and playing to their strengths allows us to build information chains that we use in everyday life: streaming platforms, social media networks, educational websites, video games, and other systems enrich the lives of internet users.

Such a tight and orderly web structure would not be possible without a consistent and constantly updated Internet Protocol. Every computer, tablet, or smartphone that connects to the internet gets an assigned IP address - an identity for a device that makes it a unique part of the network. With each transmitted data packet, an HTTP protocol sends a header with the user's IP address.

Exposing your IP to unauthorized third parties can be as dangerous as showing private documents to potential criminals. Still, the address gets exposed to a recipient server when devices establish a connection.

An IP address carries a lot of information about the user. While it may not be as accurate as a GPS tracker, your IP exposes your access point to the internet, and with it, your approximate geolocation. In this article, our goal is to educate the readers on how the IP address and its location affect your experience on the internet and what you can do to change it. For example, proxy servers are flexible internet privacy tools that allow web surfers to change their IP addresses and geolocation. For example, if you discover a website that is only available for residents of Australia, you can use an Australian proxy to connect to the desired website. While your physical location remains the same, data packets travel through an intermediary server and adopt its geolocation. If we follow the prior example, such a server would be an Australian proxy that offers you a version of a website as if you were in the country. But how does that affect the pages available all over the world?

Understanding the effect of localization

To better understand how frequently visited websites work, let's talk about website localization. The pages owned by social media networks and large tech companies get visitors from all over the world. To give each user a unique, personalized experience, owners localize their websites - adapt them to make them suitable for different languages and cultures in other regions. Once a web server recognizes the approximate location of a visitor by their IP address, it loads the version of a site that is suitable for that region.

By tracking the location connected to your IP address, advertisers run localized ads to promote in a chosen region, either because users may be interested in advertised products or give a chance for a regional company to compete with large brands. Once web surfers visit a publisher's website, appropriate ads will be generated according to the location of your IP address. Frequent visits to a website through the same IP allow companies to track behavioral patterns and offer ads for products based on location and the user's preferences.

Keeping the same IP address for most of your browsing only strengthens the profiling and personalization encountered on the web. Some enjoy the internet that keeps adapting to their needs and desires, while others do not appreciate the feeling of being watched.


How IP changes affect your browsing experience

If you decide to change your network identity with a proxy server, you will immediately see how geolocation changes affect your version of the internet.

We can see how restricted the internet is for Chinese, Russian citizens and internet users in authoritarian countries by connecting to the web through a proxy in these regions. Once the connection is rerouted through an intermediary server, you will see localized websites and ads in a different language, as well as restricted access to some websites. If you wish to visit a page that is unavailable in your own country, you can change your address to bypass these limitations.

IP changes have their applications for business tasks, and proxy servers are flexible tools that are perfect for the job. With different IPs, you can choose which connections use a different identity and geolocation. Some businesses change their IP to see if their ads appear in targeted regions.

Geolocation changes may not change the foundation of your browsing experience, but connecting to the web through your main IP address will offer you the most suitable experience for an inhabitant of your country or region. However, if you find yourself in a foreign country, you can use proxy servers to redirect the connection to your native region to visit geo-blocked websites and get a familiar browsing experience. Even better with flexible privacy tools supplied by legitimate providers, you can choose an IP address in any location and choose the browsing experience that suits your needs.

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