I'm raising money for a cause I care about, but I need your help to reach my goal! Please become a supporter to follow my progress and share with your friends.
Nowadays, customer engagement is cardinal when growing a business. In any case, an ideal marketing strategy is much-needed. Such a plan puts you head and shoulder above the competition.
SMS and email marketing is a seamless way to create an automated engagement platform. Additionally, personalized emails and SMS have tested results.
Brands require both channels for a customer-centric communiqué. While SMS is good for quick responses, email is great for in-depth customer rapport.
An email marketing campaign, for instance, offers a broader insight into consumers’ tastes and preferences. Equally important, a combo of both platforms is a proven way to double outreach.
Whereas Short Message Service (SMS) uses brief texts, email is more professional. The former is the least exploited medium and a great marketing customer retention arsenal.
Better still, email is efficient for brands to stay in touch with their customers. It is also a perfect way to present long-format content like a newsletter.
SMS is useful when communicating time-bound updates. To get the full potential of the channel, a brand should know its clients well and target them with clear broadcasting.
On the flip side, email comes in handy when sharing info with a regular audience. It goes well with customized email automation tools. In any case, a short and sweet welcome email with catchy images does the trick.
SMS lets you send and receive texts through a mobile device. They are brief and straight to the point. Automated SMS marketing is a form of opt-in function from a subscription list.
Of importance to note, SMS has a high open rate. It is cost-effective and only requires a good messaging structure.
It is a direct marketing channel through an electronic mailing service. Certainly, an email marketing automation tool makes it easy to tailor content to a given demographic.
Email marketing enables a brand to create deep-rooted associations with current and past buyers.
Given a choice between SMS and email, have both. Email is the most preferred way of sending and receiving mass texts. On the contrary, an SMS marketing campaign is suitable for sharing promotions.
Both channels have a personal touch. What is more? They seamlessly provide the most relevant offers to customers. SMS marketing automation, for instance, is convenient with an excellent experience.
One great benefit of combining both SMS and emails is interoperability. With omnichannel SMS marketing, one can cross-share data. Unquestionably, each is perfect for enhanced brand awareness.
Yes. Every enterprise should invest in both SMS and email marketing.
Look no further for an automated marketing service. Retainly is a versatile customer engagement platform for automated email, SMS and push notifications. It is an objective and permissioned service that lets you reach out to those interested in your brand.
Can’t donate? Please share. Even a quick share on Facebook can help.
The average share raises $97.