Golden Acres Ranch Needs A New Website

Golden Acres Ranch Needs A New Website

From Christine Golden

I'm raising money for the time and labor to build and the cost of a designer to design a new, mobile-friendly and more secure website for Golden Acres Ranch. https://goldenacresranchflorida.com/

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Recent Updates

Update #2

7 months ago

Final Update. Our Fundly Campaign is ending. We didn't come near our goal, but we made some good progress. First of all, we finalized the new logo illustrations. I've attached the profile picture. Do you like it?

The remainder of the funds will go to a comprehensive design/development brief. This is a mature site, and we don't want to lose anything in the re-development process. So I'll be taking an inventory and mapping out what content will go where.

Thank you so much to friends and family who contributed. You'll see your names in the website footer soon!

More Info

Golden Acres Ranch is a small, family-owned, goat and sheep ranch in the panhandle of Florida. Over the last 20 years, since their retirement, Bobbie and Fred Golden have worked hard to turn 50 overgrown acres into a place where animals and people can thrive.

Have you heard of Myotonic, or Tennessee Fainting Goats? That's what we raise here to sell as  pets, meat and registered stock. Bobbie's been successfully developing a parasite-resistant version, which is important in this hot, humid climate of Florida.

We also raise Katahdin, or hair-sheep for meat and fiber, and we have an old, natural Mayhaw Berry pond on the property which we use to make Mayhaw Jelly, a uniquely Southern recipe.

We have two Festivals each year, the Mayhaw Berry Harvest Festival in May, and we take part in a regional Fall Farm Tour in October. Both are fun, educational and support the awareness and sale of local farm products and crafts.

We're advocates of the natural and sustainable care of the land and livestock. Bobbie and Fred have worked with the local universities and extension offices on best practices and research projects.

We're always trying to think of ways we can live off the ranch products, and help new ranchers do the same. We sells eggs locally, offer pet boarding, have been learning how to felt and weave, and are waiting patiently as our Persimmon Patch gets big enough to hold U-Pick weekends. We'll always give anyone who stops by a tour of the farm. We love to share what we do.

Did you know that small farming and ranching barely pays for itself? It takes continuous networking and home-made flyers - along with a year of the right weather - to see a return on our investments of animal feed and care alone. Last May, we had a 'No Berry' Mayhaw Berry Festival because there simply wasn't a harvest.

And that's how farming and ranching goes! It's a risky business and a lifestyle choice, and the source of human food and clothing. Yet, many small farmers and ranchers rely on some outside source (retirement, jobs in a nearby town) for a good deal of their income. Even the huge farmers rely on subsidies and good insurance.

Having a website certainly provides an opportunity to improve marketing. But anyone who's worked hard to create an online presence or an events campaign knows how much time it takes to do a decent job. Blogging? What land-worker has time for that? 

Most farmers are so busy caring for their livestock, crops, equipment and property they don't have time to learn and keep up with the nuances of Google Search or responsive design.

That's where I come in. I'm Christine, the rancher's daughter. Back in 2008, while I was still living in California, Mom asked if I would take a look at their website and see if I could help. They had hired someone to set up a few pages on one of those drag-n-drop platforms. The platform's support forum wasn't friendly and the whole concept was foreign to people born before the internet. 

I didn't know much about how the world wide web worked, either, but I had an interest. Long story short, I discovered a serious interest! Over the next few years, I learned how to code and became an independent web and WordPress developer. 

I moved the website to a well-known WordPress theme, and Mom worked tirelessly to write up information about the ranch in blogs and newsletters. You can see the site has matured, has lots of good content and a good presence in Google Search.

https://goldenacresranchflorida.com/

We're losing ground now, though, because it is not 'mobile-friendly,' a requirement of the modern world. I can see in the analytics that nearly half the people visiting our site uses mobile devices.

It also using outdated code which makes it more vulnerable to attacks. And the design is just looking kind of 'old school.' I'm a coder, not a designer, so I'll be teaming up with a talented local artist, Mary Liz Tippin Moody to provide a look that appeals to modern farmers, foodies and earth-conscious people.

How about you? Have you ever dreamed of putting the 'rat race' aside and living close to the land? We're holding a space for you to keep that dream - the skills and the art of it - alive. Can you help? 

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Help Christine raise $6,800 by making a donation.

Christine Golden posted a new update:
7 months ago

Update #2

Final Update. Our Fundly Campaign is ending. We didn't come near our goal, but we made some good progress. First of all, we finalized the new logo illustrations. I've attached the profile picture. Do you like it?

The remainder of the funds will go to a comprehensive design/development brief. This is a mature site, and we don't want to lose anything in the re-development process. So I'll be taking an inventory and mapping out what content will go where.

Thank you so much to friends and family who contributed. You'll see your names in the website footer soon!

Join the Conversation

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Christine Golden posted a new update:
8 months ago

Update #1

We just finished our 2017 Annual Farm Tour, which takes a few weeks to prepare for and do. It was a good success! We had nearly 500 people come from as far as Orlando and Panama City.

Agritourism is a crucial factor for the economic health and preservation of our ranch and for our rural community. Thank you for your support!

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