FoundHers: Research Study

FoundHers: Research Study

From Amoye Henry

FoundHers is a nationwide research study examining the investment and financing options for Black women founders by a team of women researchers. We are mentored by Sandpipers Venture.

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Our key objective is to paint a picture of promise and resilience for Black Canadian Women Entrepreneurs and Founders. There is limited data surrounding our wealth and entrepreneurship outcomes and Covid-19 has really proven that small businesses led by underrepresented founders, particularly Black women are taking a major hit. This is already a disenfranchised group, so the socio-economic implications of this pandemic have made things more complicated for Black women founders. We feel it would be a huge missed opportunity to not engage Black women founders from all parts of Canada from the Western regions of BC and Alberta to the central of Manitoba and Saskatchewan, to the Eastern parts such as Nova Scotia and New Brunswick in our collaborative Research Study.Our introductory research so far has already allowed us to engage with Black Women Founders in Regina Saskatchewan, Vancouver BC, and Halifax NS. There are a lot more Founders and Black women led Start ups to engage with more resources and a bigger team. 

There is a film called "She Did That" which premiered on Netflix in 2020 of this year. The film highlighted Black women founders from the US who scaled and developed their businesses either through bootstrapping or fundraising. This was incredibly instrumental to our team of Black women creators and researchers coming together and decide to develop this pilot. In Canada, we need more imagery and films depicting Black excellence and Black potential, but just as important, we need the empirical data to confirm our theoretical views and lived experiences. On the private investment/equity side, 2% of Women led Start up Founders receive Venture Capital funding, while 0.02% of Black Women Led Start Up Founders receive VC funding. On the public side, loans and investments from Financial Institutions are given to Black Women founders less frequently than White women founders. Last year, the Federal government issued a $30M fund to "diverse" women founders, of the 300 $100,000 recipients, 2 entrepreneurs were Black women.In addition to the film, we are prioritizing the development of a Nationwide Dashboard that will enable us to look at Founders across Canada on a map, understand their industries, gaps and potential to scale and offer a resource for communities to interact and support small business owners across regional and provincial boundaries. 

Senior Project Manager - Chantelle Quow-Craig, MBA

Principal Investigator - Patience Adamu, PhD candidate

Senior Data Analyst 1 - Amoye Henry, e-MBA candidate

Senior Data Analyst 2 - Meryl Afrika

Data Analyst 3 - Adeela Carter

Project Coordinator - Tenisha Yonge

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