EconoVino

From Guy Lafrance

Help the less fortunate hospitality businesses and workers in the Dominican Republic.

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With the help of two Dominican associates, I am starting a wine distribution enterprise in Puerto Plata. There are a limited number of distributors supplying the market, and after a market survey, we discovered that the actual distributors add-on a very large markup and provide very little service to their small customers.

TIMELINE:

Phase-1: December 2019 to March 2020; Obtaining the necessary import documents, Wine selection and certification by the Dominican Health Ministry: $3,000

Phase-2: April 2020; Wine purchase and start of operations: $15,700

Phase-3: September 2020; Opening of depot and retail store in Puerto Plata:

October 2020; Start of wine club

Phase-4: 2021; Franchise sales in the Dominican Republic

Phase-5: 2022; Opening of a wine bottling plant in Puerto Plata:

Phase-6: 2023; Franchise & Export to other Caribbean islands

TOTAL funds required: $18,700

TARGET MARKET

Our target market is small to medium Restaurants, Bars, Independent Hotels and Grocery stores

OPPORTUNITY:

·       Many restaurants, bars and small markets (colmados) buy their wine from liquor stores at retail price and resell it in their establishments for a small profit.

·       We want to provide quality wines and supplies at very competitive price to our target market to increase their profits.

·       Offer our customers delivery, an in-house wine marketing system: table sign holders promoting our products, wine & cheese organization, etc.

We will be able to achieve this because we negotiated the complete operation: (wines, international transport, warehousing and delivery to customers) at very competitive prices. Having a very low overhead cost, we will be able to help these smaller businesses make generous profits on our products as well as creating many new jobs for local workers.

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