Design Tips to Create a Successful Crowdfunding Campaign

Design Tips to Create a Successful Crowdfunding Campaign

From Alan Steve

The modern market is highly competitive. For this reason, if you want to succeed at anything, you must jump above your head. This is especially true for crowdfunding campaigns

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The modern market is highly competitive. For this reason, if you want to succeed at anything, you must jump above your head. This is especially true for crowdfunding campaigns. Today it is not enough to have an amazing idea, you need to take care of such a thing as design. After all, this is the first thing the user sees and what he forms an opinion about your brand.

In this article, we will talk about how to make the design of your crowdfunding campaign attractive. You are ready? We begin!

TOP-5 design tips to create a successful crowdfunding campaign

In order to attract investors, you need not only to have a good idea, but also to design it beautifully. Only professional designers, whose portfolio can be found on the platform, can help to develop a high-quality design.

1.Start with target audience research

Without knowing who your customers are, you will never achieve outstanding results. Therefore, before you start developing a design, you need to create a user profile.

It should include not just geodemographic criteria, but be as detailed as possible. You must clearly understand who these people are, what guides them in the decision-making process, their fears and desires. Only after careful study of the target audience can you create a design that will gather the right people around you.

Below you can see a prime example of a job well done. The campaign owner understands the needs of his target audience well and knows how to attract their attention.

The design clearly delineates the audience segments and is adapted to the needs of each of them, it reflects the value of the product.

2.Choose readable fonts

The point of design is to reflect the value and benefits of a product. Therefore, it is important that every word is well read. The fact is that even the most modern and thoughtful design can be ruined by a bad font. In view of this, special attention should be paid to this issue.

Typefaces are considered the most readable. Especially without serifs. By choosing them, you will make your design cleaner and more understandable for users.

3.Stick to a consistent style

The design of a crowdfunding campaign should be considered as part of the overall brand strategy. This means that you will need to design all branding elements in the same style.

To do this, choose fonts, colors, create icons and other elements and always use only them. You cannot use, say, different fonts or logos on different platforms. On the contrary, your design should be like one whole organism that is the face of your brand. This approach will increase the awareness and success of the campaign as a whole.

4.Explore best practices in your industry

Competitor analysis is something that cannot be ignored in design creation. You must know what the situation is in the market, otherwise you risk being out of it.

In addition, in order to create something, you need to be inspired by the work of other people. This is how you broaden your horizons.

To do this, you can simply go to a category on Kickstarter or another platform that your business belongs to and see the best campaigns.

5.Use only high-quality product photos

To present your product in the best possible light, use professional and high-quality images, as well as stylish graphics that highlight the main features.

Today photography is one of the main tools. But providing just one product photo is not enough. You should remove each detail and tell about its properties. How Xcraft did it for their Electric Polisher:

This will help the sponsor understand how important the product is, how it works and how it differs from others.

It is important to provide images in good resolution so that users can easily enlarge them and see every detail.

Graphics should provide concise and comprehensive information. Specify with its help what functions and characteristics the product has.

A few steps to success:

If possible, add a 3D model with a 360-degree view.

It is better to shoot professionally once and get high-quality images than to lose an investor due to a lack of information and a fuzzy shot.

Additionally, create a short video or graphic presentation.

Use a minimum of text to describe the product, but rather put it on a graphic.

Use images and graphics to maximize the value that the product will bring.

The more visual information you provide, the easier it will be for the sponsor to make a positive decision.

Bonus +1 Tip — Complement your design with an eye-catching video presentation to be more compelling

One image is enough to express a thousand words! And how many of them will replace the whole video? When forming a crowdfunding campaign, you must offer the world not only your product. It is important to promote the whole company, its goals and philosophy. You need to inspire others to join the culture of your world. It is best to create a bright, engaging video presentation for this. A few rules for its implementation:

1.Plan your video carefully and think through every word that will be recorded.

2.Cover all the information about the product in the video: its capabilities, functions, benefits that the client will receive from interacting with it, etc.

3.Tell your brand story and introduce your team.

4.Complete your presentation with numbers, infographics, and statistics.

5.Post the video in a conspicuous place. For example, at the top of the main page of the site.

6.Complement it with powerful appeals and the main prospects for cooperation.

7.Present information in a friendly dialogue video.

8.You do not need to create special effects, it is enough to use high-quality shooting on a phone with a good camera.

The video must be short. Think about how to put all the information in 5 minutes.


A crowdfunding campaign should not only have a great idea, but also an attractive design. This is the only way to achieve the desired result. Communicate with investors, follow social networks and maintain a database of contacts — all this will help you in the implementation of your ideas in the future. Use our visual implementation tips. They will help not to lose the interest of sponsors and strengthen your position.

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