I lost my brother to drugs and four months later, my mother passed from lung cancer. While most of the world has gone on unscathed, mine has come to a screeching halt. I want their lives to mean and stand for something.
I actually started a campaign. You cant win if you dont play!
I want to create a brand that keeps the memories of my brother and mother alive. Cancer and addiction are two of the most deadliest diseases and both have taken two of the most important people out of my life way to early. I keep hoping that perhaps focusing all of my energy on this brand will keep the good memories going. And perhaps make a difference in someones life. Once branded, a portion of all sales will go into creating a new rehab for men and woman over 30 that will help them not only gain sobriety but the tools to repair the damage they caused in their own life therefore being able to forgive themselves and move forward. My brother never could see the good in people anymore. Perhaps I will be given the chance to prove him wrong.
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