LABEL OUR BEEF

LABEL OUR BEEF

From R-CALF USA

This is a national, grassroots campaign to bring back Mandatory Country-of-Origin Labeling (M-COOL) on beef. Imported beef from 20 countries doesn't have to show where it's from unless Congress reinstates M-COOL.

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Recent Updates

Update #35

2 months ago

For Immediate Release: October 21, 2021
Contact: R-CALF USA CEO Bill Bullard; Phone: 406-252-2516; r-calfusa@r-calfusa.com

Cattle Group Applauds Sens. Hoeven and Luján for Cosponsoring M-COOL Bill for Beef

Billings, Mont. – Yesterday, Senators John Hoeven (R-N. Dak.) and Ben Ray Luján (D-N. Mex.) joined Senators John Thune (R-S.D.), Jon Tester (D-Mont.), Mike Rounds, (R-S.D.), and Cory Booker (D-N.J.) in cosponsoring the “American Beef Labeling Act of 2021” (S.2716), that reinstates mandatory country-of-origin labeling (M-COOL) for beef.

Originally passed in the 2002 Farm Bill and amended in the 2008 Farm Bill, the current M-COOL law requires consumers be informed of the country-of-origin of fresh fruits and raw vegetables, fish, shellfish, lamb, chicken, goat meat, venison, peanuts, pecans, ginseng, and macadamia nuts.

“We are grateful for the ongoing bipartisan support for this important legislation as evidenced by Senator Hoeven and Senator Luján’s recent co-sponsorship of the M-COOL bill,” said R-CALF USA Bill Bullard who added, “Beef simply should not be excluded from the law that currently requires many other food items to be labeled as to their origin.”

While the original law included both muscle cuts and ground beef and pork, Congress removed beef and pork products from the M-COOL law in the Consolidated Appropriations Act of 2016, in response to an adverse ruling by the World Trade Organization (WTO).

The M-COOL legislation specifically directs the U.S. Trade Representative and Secretary of Agriculture to determine the means of reinstating beef in the current M-COOL law in a manner that complies with WTO rules. If such means are not implemented within 12 months of the legislation’s enactment, the legislation will take effect on the 1-year anniversary date.

“We believe this common-sense legislation that informs consumers as to the origins of the beef they purchase is vitally important to American consumers, farmers and ranchers, and workers and we look forward to its eventual passage by Congress,” Bullard concluded.

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R-CALF USA (Ranchers-Cattlemen Action Legal Fund United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

More Info

We at R-CALF USA are a group of independent, American ranchers who take pride in the beef we raise for you and your family, and we believe everyone has a right to know where their beef comes from, and how it was raised.

If you go to the supermarket and buy beef or pork products plastered with the words "PRODUCT OF U.S.A.," you might assume that the meat actually came from domestic livestock. But you’d probably be wrong.

The USDA doesn't require beef and pork to be labeled with its country of origin, meaning multinational corporations can (and do) pass off their imported products as U.S. goods. If this seems wrong to you, you're not alone — in recent polling, at least 90 percent of consumers say they want to know where their meat comes from.

R-CALF USA has taken the USDA to court. The court agreed with us that independent beef producers are harmed by lack of COOL however, the court said it couldn't do anything to aid ranchers; that it requires executive or legislative action.  

That is why R-CALF USA is building this campaign to raise awareness for executive and legislative action. Immediately after Donald Trump was elected president, he stated he would stand up for American farmers and ranchers by reinstating COOL. But within days, the Trump administration succumbed to pressure from multinational corporations and reneged on his pledge. We are demanding Trump follow through and ensure that COOL is part of his administration’s agenda.

This administration’s trade policies must protect American producers and consumers, not just corporations, by bringing back COOL. Please help show the new administration that the public remembers the president's commitments and we demand a government for the people and not just for multinational agribusinesses. Your donation will fund R-CALF USA’s nationwide campaign to raise public and voter awareness for COOL via direct mail, radio ads and internet ads to bring back COOL.      

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only cattle trade association in the United States. We are a nonprofit, nonpartisan, member-driven organization. Prefer to donate by mail? Make checks payable to R-CALF USA/COOL and mail to: PO Box 30715 Billings, MT 59107 and your donation will get added here. To learn more visit www.r-calfusa.com

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R-CALF USA posted a new update:
2 months ago

Update #38

For Immediate Release: October 21, 2021
Contact: R-CALF USA CEO Bill Bullard; Phone: 406-252-2516; r-calfusa@r-calfusa.com

Cattle Group Applauds Sens. Hoeven and Luján for Cosponsoring M-COOL Bill for Beef

Billings, Mont. – Yesterday, Senators John Hoeven (R-N. Dak.) and Ben Ray Luján (D-N. Mex.) joined Senators John Thune (R-S.D.), Jon Tester (D-Mont.), Mike Rounds, (R-S.D.), and Cory Booker (D-N.J.) in cosponsoring the “American Beef Labeling Act of 2021” (S.2716), that reinstates mandatory country-of-origin labeling (M-COOL) for beef.

Originally passed in the 2002 Farm Bill and amended in the 2008 Farm Bill, the current M-COOL law requires consumers be informed of the country-of-origin of fresh fruits and raw vegetables, fish, shellfish, lamb, chicken, goat meat, venison, peanuts, pecans, ginseng, and macadamia nuts.

“We are grateful for the ongoing bipartisan support for this important legislation as evidenced by Senator Hoeven and Senator Luján’s recent co-sponsorship of the M-COOL bill,” said R-CALF USA Bill Bullard who added, “Beef simply should not be excluded from the law that currently requires many other food items to be labeled as to their origin.”

While the original law included both muscle cuts and ground beef and pork, Congress removed beef and pork products from the M-COOL law in the Consolidated Appropriations Act of 2016, in response to an adverse ruling by the World Trade Organization (WTO).

The M-COOL legislation specifically directs the U.S. Trade Representative and Secretary of Agriculture to determine the means of reinstating beef in the current M-COOL law in a manner that complies with WTO rules. If such means are not implemented within 12 months of the legislation’s enactment, the legislation will take effect on the 1-year anniversary date.

“We believe this common-sense legislation that informs consumers as to the origins of the beef they purchase is vitally important to American consumers, farmers and ranchers, and workers and we look forward to its eventual passage by Congress,” Bullard concluded.

# # #

R-CALF USA (Ranchers-Cattlemen Action Legal Fund United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
4 months ago

Update #37

Date: October 4, 2021
Subject: Beef Labeling Act Calls Needed!

Background: On Monday, Sept. 13, 2021, Mandatory Country of Origin Labeling (M-COOL) for Beef was introduced by Senators John Thune (R-SD), Jon Tester (D-MT), Mike Rounds (R-SD), and Cory Booker (D-NJ). It is Senate Bill 2716 (S.2716). It’s called the “American Beef Labeling Act of 2021.”

Senate Bill 2716 undoes the repeal of M-COOL for beef that Congress did in 2015. It will put M-COOL for beef back into the existing M-COOL law, which continues today to require country of origin labels on other foods, such as lamb, chicken, fish, nuts, and fruits and vegetables.

It also addresses World Trade Organization (WTO) concerns by directing the U.S. Trade Ambassador and Agriculture Secretary to determine a means of reinstating M-COOL in a manner that complies with WTO rules.

M-COOL for beef will become law no later than 1-year after it is passed by Congress, even if a WTO compliant means is not determined.

Action: The first step is to get as many Senators as possible to join S.2716 as cosponsors.

Please call both your U.S. Senators right now (you can reach them by calling the Capitol Switchboard at 202-224-3121 and asking for them by name).

(Note: you don’t need to call the original sponsors: Senators Thune (R-SD), Tester (D-MT), Rounds (R-SD), or Booker (D-NJ).)

If You’re a Consumer, Say: “Hello, my name is ________________ and I’m from [City/State]. I’m a consumer and I want to know where the beef I buy was born, raised, and harvested. Please cosponsor Senate Bill 2716 that reinstates mandatory country of origin labeling for beef sold in America’s grocery stores. Thank you.”

If You’re a Cattle Producer, Say: “Hello, my name is ________________ and I’m a cattle producer from [City/State]. Consumers are paying record high prices for beef while my cattle prices are seriously depressed. One reason for this is because consumers cannot tell the difference between beef from my cattle and beef from foreign cattle. Please fix this by cosponsoring Senate Bill 2716 that reinstates mandatory country of origin labeling for beef. I need you to pass this bill so I can begin competing in my own market. Thank you.”

Thank you for your help! We will need your help every step of the way. So please stay tuned!

You can find more information about this campaign at www.labelourbeef.com.

# # #

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
8 months ago

Update #36

For Immediate Release: June 2, 2021
Contact: R-CALF USA CEO Bill Bullard
Phone: 406-252-2516; r-calfusa@r-calfusa.com

Ranch Group Applauds 28 Congressional Members Calling for Cattle and Beef Market Reform

Billings, Mont. – Yesterday, 28 congressional members, including 16 U.S. senators and 12 U.S. representatives from both the Republican and Democrat parties, along with an Independent joined the letter authored by U.S. Senator Mike Rounds (R-SD) and U.S. Senator Tina Smith (D-MN) calling for reform of government policies impacting U.S. cattle and beef markets.

The congressional signers represent 23 states, including many with stronger consumer-oriented constituencies than traditional cattle-related constituencies. Together they are calling upon U.S. Attorney General Merrick Garland to take action to protect the nation’s cattle farmers and ranchers from going broke due to inexplicably low cattle prices and protect American consumers from paying over-inflated beef prices at their grocery stores.

The letter identifies several factors the government needs to address that includes but goes beyond traditional antitrust concerns.

Specifically, the letter asks the government to determine:
• The impacts of concentration and consolidation in the beef market.
• The impacts from the lack of country-of-origin labeling (COOL) on beef.
• Antitrust concerns in consumer beef markets and cattle markets.
• The impacts of imports on the domestic beef supply chain.
• Impacts caused by an insufficient number of beef processing plants.

The letter raises concerns that U.S. antitrust laws are either not being properly enforced “or they are not capable of addressing the apparent oligopoly that so plainly exists” in cattle and beef markets. The letter states that this is where the congressional signers and Garland need to work together.

“We are grateful to the 28 congressional signers on the Rounds/Smith letter who have identified the key factors hindering cattle farmers and ranchers’ ability to continue providing America’s consumers with an abundant, safe, and affordable supply of beef,” said R-CALF USA President Gerald Schreiber who added, “Identifying these serious problems is the first step in resolving them.”

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R-CALF USA (Ranchers-Cattlemen Action Legal Fund United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
8 months ago

Update #35

Today Last Day to Join Sen. Rounds/Smith Letter – If Your Sen./Rep. is Not Listed, Call Them!

To: R-CALF USA Members, Affiliates and Friends
From: Bill Bullard, CEO
Date: June 1, 2021

U.S. Senators Mike Rounds (R-SD) and Tina Smith (D-MN) are inviting all other Senators and Representatives to join their bipartisan food crisis letter to U.S. Attorney General Merrick Garland calling for immediate action to address:
• Lack of country-of-origin labeling (COOL) on beef
• Antitrust concerns in consumer beef markets and cattle markets
• Negative impacts of concentration and consolidation in the beef market
• Negative impacts of imports on the domestic beef supply chain
• Insufficient number of beef processing plants

Current Signers:

Sen. Mike Rounds (South Dakota)
Sen. Tina Smith (Minnesota)
Sen. Cory Booker (New Jersey)
Sen. Steve Daines (Montana)
Sen. Cynthia Lummis (Wyoming)
Sen. Jon Tester (Montana)
Sen. Josh Hawley (Missouri)
Sen. Angus King (Maine)
Sen. Cindy Hyde-Smith (Mississippi)
Sen. Ron Wyden (Oregon)
Sen. Chuck Grassley (Iowa)
Sen. Roger Wicker (Mississippi)
Sen. Joni Ernst (Iowa)
Rep. Warren Davidson (Ohio)
Rep. Yvette Herrell (New Mexico)
Rep. Tom Reed (New York)
Rep. Rick Allen (Georgia)
Rep. Andy Barr (Kentucky)
Rep. Paul Gosar (Arizona)
Rep. Louie Gohmert (Texas)
Rep. Neal Dunn (Florida)
Rep. Mary Miller (Illinois)
Rep. Jason Smith (Missouri)
Rep. Bob Good (Virginia)

If any of your Senators or Representative is not on the list, please contact your two U.S. Senators and your Representative at 202-224-3121 and urge them to join the Rounds/Smith joint letter that calls for fixing America’s broken beef supply chain by 5 p.m. Eastern Time today.

Suggested Message:

“Hi, I’m [Name] from [City] and I urge you to join the Rounds/Smith food crisis letter concerning the serious problems in our beef supply chain by 5 p.m. Eastern Time today. I am a [cattle producer or consumer] and I am counting on you to support this letter, and so is all of America.”

Thank you for your help!

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R-CALF USA posted a new update:
8 months ago

Update #34

To: R-CALF USA Members, Affiliates and Friends
From: Bill Bullard, CEO
Date: May 28, 2021
Subject: Final Stretch – Continue Your Calls Thru Monday!

U.S. Senators Mike Rounds (R-SD) and Tina Smith (D-MN) are inviting all other Senators and Representatives to join their bipartisan food crisis letter to U.S. Attorney General Merrick Garland calling for immediate action to address:

• Lack of country-of-origin labeling (COOL) on beef
• Antitrust concerns in consumer beef markets and cattle markets
• Negative impacts of concentration and consolidation in the beef market
• Negative impacts of imports on the domestic beef supply chain
• Insufficient number of beef processing plants

Please contact your two U.S. Senators and your Representative at 202-224-3121 and urge them to join the Rounds/Smith joint letter that calls for fixing America’s broken beef supply chain by May 31, 2021.

Suggested Message:

“Hi, I’m [Name] from [City] and I urge you to join the Rounds/Smith food crisis letter concerning the serious problems in our beef supply chain by May 31. I am a [cattle producer or consumer] and I am counting on you to support this letter, and so is all of America.”

If you have already made your calls, then ask someone you know to also make calls too. Your friend, relative, in-law, co-worker, hired hand or neighbor very likely would like to help they just haven’t been asked yet. You must CALL AND ASK THEM!

Thank you for your help!

Learn more at www.r-calfusa.com.

Continue to share the Rounds/Smith food crisis letter social media posts at Facebook.com/rcalfusa and/or Twitter.com/rcalfusa.

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R-CALF USA posted a new update:
8 months ago

Update #33

Action Alert from R-CALF USA – the group working to fix our broken food supply chain

U.S. Senators Mike Rounds (R-SD) and Tina Smith (D-MN) are inviting all other Senators and Representatives to join their bipartisan food crisis letter to U.S. Attorney General Merrick Garland calling for immediate action to address:

• Lack of country-of-origin labeling (COOL) on beef
• Antitrust concerns in consumer beef markets and cattle markets
• Negative impacts of concentration and consolidation in the beef market
• Negative impacts of imports on the domestic beef supply chain
• Insufficient number of beef processing plants

Please contact your two U.S. Senators and your Representative at 202-224-3121 and urge them to join the Rounds/Smith joint letter that calls for fixing America’s broken beef supply chain by May 31, 2021.

Suggested Message:

“Hi, I’m [Name] from [City] and I urge you to join the Rounds/Smith food crisis letter concerning the serious problems in our beef supply chain by May 31. I am (a cattle producer or consumer) and I am counting on you to support this letter, and so is all of America.”

Thank you for your help!

Learn more at www.r-calfusa.com.

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R-CALF USA posted a new update:
8 months ago

Update #32

R-CALF USA Member, Affiliate, and Friend Alert

To: R-CALF USA Members, Affiliates, and Friends
From: Bill Bullard, CEO
Date: May 24, 2021
Subject: Five Days Remaining!

We have 5 days remaining to get every U.S. Senator and U.S. Representative we can to sign onto the bipartisan letter written by Senators Mike Rounds (R-SD) and Tina Smith (D-MN) and addressed to the U.S. Attorney General. We call this the Rounds/Smith food crisis letter.

If you have not already made your calls to your two Senators and your Representative, please make your calls today. You can reach them by calling the Capitol Switchboard at 202-224-3121 and asking for them by name.

Here’s a suggested request:

1. First, ask them if they have a copy of the Rounds/Smith joint letter addressed to the U.S. Attorney General. If they don’t, ask for their email and send them the letter, which is available here: https://www.r-calfusa.com/wp-content/uploads/2021/05/Rounds-Smith-DOJ-Beef-and-Cattle-Letter.pdf.

2. Then, tell them, “Please join the Rounds/Smith letter that calls for an end to the food crisis that is harming consumers and cattle producers.”

You can go to www.r-calfusa.com to find helpful information, including updates on who has signed.

If you have made your calls, then today is Follow-up Monday. It may take two to three follow-ups before your Senators and Representative commit to sign.

Here’s a suggested follow-up message:

“Do you need any more information? Please let me know if Senator [Name] or Representative [Name] will sign on to the Rounds/Smith letter.

I’m counting on your support for this important issue, in fact, so is all of America.

Thank you.”

Please consider joining us on our nightly conference calls at 7:00 p.m. Mountain Time. The call-in information is:

Number: 515-604-9911
Code: 211 124#

Thank you for your help!

# # #

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
8 months ago

Update #31

R-CALF USA Member, Affiliate, and Friend Alert

To: R-CALF USA Members, Affiliates, and Friends
From: Bill Bullard, CEO
Date: May 24, 2021
Subject: Five Days Remaining!

We have 5 days remaining to get every U.S. Senator and U.S. Representative we can to sign onto the bipartisan letter written by Senators Mike Rounds (R-SD) and Tina Smith (D-MN) and addressed to the U.S. Attorney General. We call this the Rounds/Smith food crisis letter.

If you have not already made your calls to your two Senators and your Representative, please make your calls today. You can reach them by calling the Capitol Switchboard at 202-224-3121 and asking for them by name.

Here’s a suggested request:

1. First, ask them if they have a copy of the Rounds/Smith joint letter addressed to the U.S. Attorney General. If they don’t, ask for their email and send them the letter, which is available here: https://www.r-calfusa.com/wp-content/uploads/2021/05/Rounds-Smith-DOJ-Beef-and-Cattle-Letter.pdf.

2. Then, tell them, “Please join the Rounds/Smith letter that calls for an end to the food crisis that is harming consumers and cattle producers.”

You can go to www.r-calfusa.com to find helpful information, including updates on who has signed.

If you have made your calls, then today is Follow-up Monday. It may take two to three follow-ups before your Senators and Representative commit to sign.

Here’s a suggested follow-up message:

“Do you need any more information? Please let me know if Senator [Name] or Representative [Name] will sign on to the Rounds/Smith letter.

I’m counting on your support for this important issue, in fact, so is all of America.

Thank you.”

Please consider joining us on our nightly conference calls at 7:00 p.m. Mountain Time. The call-in information is:

Number: 515-604-9911
Code: 211 124#

Thank you for your help!

# # #

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
8 months ago

Update #30

We have 10 Days, Please Help

Background: Yesterday, U.S. Senator Mike Rounds (R-SD) and U.S. Senator Tina Smith (D-MN) began circulating a joint letter to be sent to U.S. Attorney General Merrick Garland. The letter available at www.r-calfusa.com (https://www.r-calfusa.com/wp-content/uploads/2021/05/Rounds-Smith-DOJ-Beef-and-Cattle-Letter.pdf) describes the serious crisis in the cattle industry that also is causing serious harm to consumers.

This is perhaps the most important joint letter ever to be circulated in Congress in the past 100 years about our broken cattle and beef markets. It holds promise to cause our federal government to take immediate action. But only if many more U.S. Senators and U.S. Representatives join the letter.

Today, R-CALF USA launched a nationwide drive to get 200 members of Congress, both from the Senate and the House, to sign the letter within the next 10 days.

Action: Here’s the step-by-step plan that we need you to help us with:

Step 1:

1. Download the bipartisan letter at www.r-calfusa.com (https://www.r-calfusa.com/wp-content/uploads/2021/05/Rounds-Smith-DOJ-Beef-and-Cattle-Letter.pdf).
2. Call each of your Senators and your Representative and ask for the email address you can use to send them the letter. (You can connect with your members by calling the Capitol Switchboard at (202) 224-3121 and asking for them by name.)
3. While on the call, tell each of your congressional members that the future of your cattle industry and food security for consumers depends on them agreeing to sign onto the letter.
4. Send your congressional members the letter with a note urging them to contact either Senator Rounds or Senator Smith’s office to join the letter.
5. Call them back the next day and ask if they had decided to support the U.S. cattle industry and consumers by joining the letter.

Step 2:

1. Contact your state and local elected officials (https://www.usa.gov/elected-officials/) – your state senators and representatives from your district – and ask for their email address so you can send them the Rounds/Smith letter.
2. While on the call, ask your local elected officials to personally contact your U.S. Senators and U.S. Representative to urge them to immediately join the Rounds/Smith letter.
3. Follow up with them the next day to learn if they made the call and if they were successful.

Step 3:

1. Send the Rounds/Smith letter to your friends and family members in other states. Ask them to send the letter to their U.S. Senators and U.S. Representative and urge them to join the letter.
2. Think of anyone else that you have contacts with that you can enlist to help get the message to other congressional members, particularly those from urban areas, so they too will join the letter.

Step 4:

1. Join us on our nightly conference calls that will begin tomorrow, Friday, at 7:00 p.m. Mountain Time. The call-in information is:
Number: 515-604-9911
Code: 211 124#
2. We will hold these nightly conference calls each night for the next 10 days, or until we reach our goal of 200 members of Congress on the letter.

Important: History shows we can only fix our cattle and beef market once every 100 years. The last time happened 100 years ago in September 1921 when the Packers and Stockyards Act was passed. Never before have two Senators asked us to help them educate their colleagues regarding how bad this crisis is for both producers and consumers and how important it is for Congress and the federal government to take immediate action.

This is our time to fix our industry. This bipartisan letter can make it happen. Nothing we have done, nor nothing we are doing right now, is as important as getting 200 members of Congress on this letter.

Thank you for your help! You can check on the progress of the letter by going to www.r-calfusa.com (www.r-calfusa.com), where we will be updating each day.

To share this Action Alert on Facebook click here (https://www.facebook.com/RCALFUSA/posts/10158288425302684)
# # #

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
10 months ago

Update #29

R-CALF USA Action Alert

To: R-CALF USA Members & Affiliates

From: Bill Bullard, CEO

Date: April 2, 2021

Subject: Update on COOL and Help America’s Ranchers

Background: We’re still working to introduce legislation in Congress to require labels on beef, pork, and dairy products so everyone can choose from what country they want their food produced.

It’s an uphill battle because the World Trade Organization, which doesn’t support such labels, continues to influence many of our U.S. Senators and Representatives.

We believe we’re nearing the top of the hill and hope to soon contact you about legislation to require country-of-origin labeling (COOL) you can support.

Meanwhile, new legislation was introduced to help America’s ranchers. You see, not only do we need COOL to help build demand for USA beef and other products; we also need legislation to help build demand for USA cattle.

That new legislation was introduced by Senators Charles Grassley (R-Iowa) and Jon Tester (D-Mont.). It is Senate Bill 949 (S.949) that restores the most important market to America’s cattle ranchers – the competitive spot (cash) market. It does this by requiring the largest beef packers to purchase at least 50% of their cattle from this important market.

Action: Please contact your two U.S. Senators and your U.S. Representative at 202-224-3121 to urge them to fully support S.949, the Grassley/Tester Spot Market Protection Bill.

We’ll contact you soon when new COOL legislation is introduced.
Thank you for your help!

# # #

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the U.S. cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
11 months ago

Update #28

February 9, 2021

Emails Needed To White House and Calls Needed to Congress for M-COOL

Beef, pork, and dairy products are still not included in the law that requires origin labels on food. The President and Congress should immediately pass new legislation to fully restore Mandatory Country of Origin Labeling (M-COOL) for Beef.

The White House monitors the President’s emails to determine what issues are important to voters.

We need EVERYONE to email the White House using this link:

https://www.whitehouse.gov/contact/

Here’s what to write in your email:

“I’m a farmer/rancher/consumer and I need Mandatory Country-of-Origin Labeling for beef.”

After you have emailed the White House, we need you to make 3 calls:
Call the U.S. Capitol Switchboard at 202-224-3121 and ask for each of your two Senators and Representative and pass on the same message:

“I’m a farmer/rancher/consumer and I need Mandatory Country-of-Origin Labeling for beef.”

Good luck and thank you for your support!

View and share this action alert on Facebook here: https://www.facebook.com/RCALFUSA/posts/10158058883302684

And on Twitter here:
https://twitter.com/RCALFUSA/status/1356778376665591811

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R-CALF USA posted a new update:
over 1 year ago

Update #27

Update: We’ve been working with two Senators who said they would introduce an M-COOL bill as soon as possible in the Senate. We’re now waiting to hear back from them to learn if they will introduce this important legislation.

R-CALF USA represents America’s cattle ranchers and we’re honored to work with you to pass Mandatory Country-of-Origin Labeling (M-COOL) so every American will know where their food comes from.

Action: The petition now has over 395K signers! Please help us reactivate momentum by getting at least one more person to sign the petition.

Please go to www.DemandUSABeef.com and share the petition via the Facebook and Twitter buttons at the bottom.

Also, please follow our consumer-focused ‘USA Beef’ Facebook page at www.facebook.com/usabeef.org to stay informed and to learn how American ranchers are working to provide you the best beef in the world - USA Beef!

We'll be in touch!
R-CALF USA

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R-CALF USA posted a new update:
over 1 year ago

Update #26

Sign the Petition to Immediately Pass Mandatory Country of Origin Labeling for Beef, Pork and Dairy Products at www.DemandUSABeef.com

Today a grassroots movement of producers launched a petition urging the President and Congress to immediately pass Mandatory Country of Origin Labeling (MCOOL) for beef, pork and dairy products. Please go to www.DemandUSABeef.com to sign and share the petition as far and wide as possible.

R-CALF USA member Kerry Cramton, a cattle producer, met today with Cowboys for Trump’s Couy Griffin to kick-off the petition on her ranch in Kansas. Watch and share the kick-off interview here. The goal of this grassroots R-CALF USA group is to get 100,000 signers in 30 days to immediately pass MCOOL for beef, pork and dairy products.

Fox Nation Host Tomi Lahren, a longtime Mandatory Country of Origin Labeling advocate, tweeted the petition this morning. View and share Tomi’s tweet on Twitter here or on Facebook here.

Thank you for your support! We will keep you updated!

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R-CALF USA posted a new update:
almost 2 years ago

Update #25

Date: January 27, 2020 From: R-CALF USA CEO Bill Bullard

From A Reliable Source: White House Has Rc’d Approx. 10,000 Calls/Emails! Please Help Get 3 More Calls/Emails to Trump in the Next 24 Hours?

Background: Congratulations! We just heard from a reliable source that the White House has received approximately 10,000 calls and emails! Because of YOU, Mandatory Country-of-Origin Labeling for Beef is at the forefront! It’s not over! There’s still 24 hours before President Trump will sign the U.S.-Mexico-Canada Agreement (USMCA). Can YOU please help get 3 more people to call or email President Trump in the next 24 hours?

Call the White House:

202-456-1111

Link to Email the President:

www.whitehouse.gov/contact/

Here’s What to Say/Write:

“Americans cannot do what you say and choose to buy USA Beef unless Mandatory Country-of-Origin Labeling (M-COOL) for beef is restored. I’m a cattle farmer/rancher (or beef consumer) and I need M-COOL for beef in the USMCA.”

Please share this alert as far and wide as possible by email here or on Facebook here. Thank you for your support and we will keep you posted!

###

Learn more about the campaign to restore country-of-origin labeling for beef at www.LabelOurBeef.com.

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the United States cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
almost 2 years ago

Update #24

Date: January 24, 2020 From: R-CALF USA CEO Bill Bullard

Spread Message Like Wildfire Ask Someone You Know: Did You Email Trump Yet?

Background: We must do everything we can to get our message to President Trump before he signs the U.S.-Mexico-Canada Agreement next Wednesday, January 29, 2020. If you have not yet sent your email - now is the time to do it (use the link and the text provided below)! Starting right now and through the weekend here is everyone’s next mission, should you choose to accept it.

We must also get others to send an email too. Start the conversation with someone you know and let them know that you need them to email President Trump. If everyone does this, our message will spread like wildfire which is exactly what is needed to get it to the President.

Your friend, relative, in-law, co-worker, hired hand, or neighbor very likely supports mandatory country-of-origin labeling for beef and would like to help they just haven’t been asked yet. You must ASK THEM!

Here’s How to Start the Conversation:

“Did you email Trump yet about your beef?”

If They Respond YES: “That’s great, thank you for your help! We need as many emails as possible sent before next week, have you asked anyone else to also send an email?”

If They Respond NO: “I am part of a grassroots campaign asking President Trump to restore country-of-origin labeling for beef in the U.S.-Mexico-Canada Agreement. Will you please send an email to the President before he signs this new trade agreement next Wednesday and let the President know that Americans cannot do what he says and choose to buy USA beef unless mandatory country-of-origin labeling for beef is in the Agreement?”

If They Want to Help: “Great, what is the best way to get you the link to email him and the text that you can use in your email message?”

Be sure to follow through and give them the link and the text below for them to send their email. You can share this Alert with them by forwarding this email what to write either by forwarding this email or sharing this on Facebook here and direct them to it. Be sure to follow-up to see if they got it done without any troubles and thank them again for their help!

Here’s the Link to Email the President:

www.whitehouse.gov/contact/

Here’s What to Write:

“Americans cannot do what you say and choose to buy USA Beef unless mandatory country-of-origin labeling (M-COOL) for beef is restored. I’m a cattle farmer/rancher (or beef consumer) and I need M-COOL for beef in the USMCA.”

Please share this as far and wide as possible. Thank you for your support and we will keep you posted!

###

Learn more about the campaign to restore country-of-origin labeling for beef at www.LabelOurBeef.com.

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the United States cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
almost 2 years ago

Update #23

We Must Turn Up the Heat, Email Trump Again Here’s What to Put

President Trump is now expected to sign the U.S.-Mexico-Canada Agreement (USMCA) next week. The White House Office of Correspondence passes on 10 messages each day directly to the President and email is the fastest way to get our message to President Trump. If you already sent an email, go ahead and send another email with the new message below.

Trump’s latest remarks to farmers and ranchers over the weekend included, “We want our products made, grown, and raised right here in the USA…If it’s not, call me directly,…”

We need EVERYONE to email the President using this link:

www.whitehouse.gov/contact/

If you have a Twitter account, also contact President Trump via Twitter @realDonaldTrump.

Here’s What to Write:

“Americans cannot do what you say and choose to buy USA Beef unless mandatory country-of-origin labeling (M-COOL) for beef is restored. I’m a cattle farmer/rancher (or beef consumer) and I need M-COOL for beef in the USMCA.”

###

Learn more about the campaign to restore country-of-origin labeling for beef at www.LabelOurBeef.com.

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the United States cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
almost 2 years ago

Update #22

Last Chance to Email President Trump Before He Signs USMCA

Background: President Trump is expected to sign the U.S.-Mexico-Canada Agreement (USMCA) tomorrow, Tuesday, Jan. 21, 2020. Email is the fastest way to get a message to President Trump. The White House monitors the President's emails to determine what issues are important to voters. Now is the time to elevate awareness to the President that mandatory Country-of-Origin Labeling for Beef must be restored. We need EVERYONE to email the President by tomorrow at the link below:

https://www.whitehouse.gov/contact/

What to Write in Your Email:

"I'm a farmer/rancher (or consumer) and I need Mandatory Country-of-Origin Labeling for beef in the USMCA."

###

Learn more about the campaign to restore country-of-origin labeling for beef at www.LabelOurBeef.com.

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the United States cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
about 2 years ago

Update #21

From: CEO Bill Bullard

Date: January 17, 2020

Subject: We Need YOU to Email President Trump

Background: President Trump is expected to sign the U.S.-Mexico-Canada Agreement (USMCA) next Tuesday, January 21, 2020. The White House monitors the President’s emails to determine what issues are important to voters. We need EVERYONE to email the President before Tuesday at the link below:

https://www.whitehouse.gov/contact/

What to Write in Your Email:

“I’m a farmer/rancher and I need Mandatory Country-of-Origin Labeling for beef in the USMCA.”

###

Learn more about the campaign to restore country-of-origin labeling for beef at www.LabelOurBeef.com.

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the United States cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
about 2 years ago

Update #20

January 15, 2020

Senate Might Vote on USMCA This Week: We Must Push for COOL

We just learned the Senate might vote on the U.S.-Mexico-Canada Agreement (USMCA) this week. Please call your two Senators at 202-224-3121 and urge them to vote NO on the USMCA unless they first restore mandatory country of origin labeling for beef. Tell them the USMCA completely ignores the leading agriculture commodity from Canada and Mexico, which is beef and cattle.

We must continue the push to let the U.S. Senate know, under no uncertain terms, that U.S. cattle producers must be afforded the means of distinguishing the superior beef derived from their USA cattle in their own domestic market. Mandatory COOL is the only means by which they can do so.

The U.S. Senate might vote on the USMCA this week. This is our opportunity to push the Senate to restore Mandatory COOL.

Here is a not-so-widely known fact that you can use when calling your Senate offices to urge them to vote NO on the USMCA unless mandatory COOL is restored for beef:

Imports of beef and cattle are the leading agricultural imports from Canada and Mexico. In 2018, we imported over $4.1 billion in cattle and beef from Canada and Mexico. The second-place import was malt beverages, at $3.7 billion, well below that of beef and cattle.

Why is it that Congress does not want the largest segment of American agriculture - the U.S. cattle industry - to compete against the No. 1 agricultural import from Canada and Mexico?

ACTION: Please call before Friday to each of your U.S. Senators.

Firmly tell your Senators that they should vote NO on the USMCA unless mandatory COOL for beef is first restored for U.S. cattle farmers and ranchers. Tell them they are making a huge mistake by not including mandatory COOL in the USMCA as their failure to do so will ensure that you will not be able to compete against the No. 1 agricultural imports from Canada and Mexico, which are the combination of cattle and beef.

If they don't tell you how they are going to vote, or if they say they will vote to pass the USMCA, ask them if they will sponsor new legislation to fully restore mandatory COOL if the USMCA passes without this crucial provision.

You can reach both your Senators by calling the Capitol Switchboard at 202-224-3121 and asking for your Senators by name.

Yes, this is a long-shot but your calls will absolutely help us restore mandatory COOL for beef sooner, rather than later.

Please let the R-CALF USA office know if one or both of your Senators say they will sponsor new legislation to restore mandatory COOL for beef.

Good luck with your calls and thank you for your ongoing support. We'll be in touch.

###

R-CALF USA (Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America) is the largest producer-only lobbying and trade association representing U.S. cattle producers. It is a national, nonprofit organization dedicated to ensuring the continued profitability and viability of the United States cattle industry. Visit www.r-calfusa.com or, call 406-252-2516 for more information.

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R-CALF USA posted a new update:
about 2 years ago

Update #19

Date: January 7, 2020

Subject: Senate Likely to Vote on USMCA: We Must Push for COOL

Background: Your push to restore mandatory country-of-origin labeling (COOL) in the U.S.-Mexico-Canada Agreement (USMCA) in the U.S. House of Representatives has tremendously helped to elevate the need for Congress to act on this important initiative.

Therefore, we must continue the push to let the U.S. Senate know, under no uncertain terms, that U.S. cattle producers must be afforded the means of distinguishing the superior beef derived from their USA cattle in their own domestic market. Mandatory COOL is the only means by which they can do so.

The U.S. Senate is likely to vote on the USMCA later this week. This is our opportunity to push the Senate to restore Mandatory COOL.

Here is a not-so-widely known fact that you can use when calling your Senate offices to urge them to vote NO on the USMCA unless mandatory COOL is restored for beef:

Imports of beef and cattle are the leading agricultural imports from Canada and Mexico. In 2018, we imported over $4.1 billion in cattle and beef from Canada and Mexico. The second-place import was malt beverages, at $3.7 billion, well below that of beef and cattle.

Why is it that Congress does not want the largest segment of American agriculture – the U.S. cattle industry – to compete against the No. 1 agricultural import from Canada and Mexico?

ACTION: Please make two calls on two different days before Friday to each of your U.S. Senators.

First Call: Firmly tell your Senators that they should vote NO on the USMCA unless mandatory COOL for beef is first restored for U.S. cattle farmers and ranchers. Tell them they are making a huge mistake by not including mandatory COOL in the USMCA as their failure to do so will ensure that you will not be able to compete against the No. 1 agricultural imports from Canada and Mexico, which are the combination of cattle and beef.

Second Call: Ask your Senator if he/she is going to represent you as a U.S. cattle producer by voting NO on the USMCA unless mandatory COOL is first restored for beef. If they don’t tell you how they are going to vote, or if they say they will vote to pass the USMCA, ask them if they will sponsor new legislation to fully restore mandatory COOL if the USMCA passes without this crucial provision.

You can reach both your Senators by calling the Capitol Switchboard at 202-224-3121 and asking for your Senators by name.

Yes, this is a long-shot but your calls will absolutely help us restore mandatory COOL for beef sooner, rather than later.

Please let the R-CALF USA office know if during your second call one or both of your Senators say they will sponsor new legislation to restore mandatory COOL for beef.

Good luck with your calls and thank you for your ongoing support. We’ll be in touch.

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