Black Ballot Power

Black Ballot Power

From Horace Small

Not voting is not an option. Support Black Ballot Power, a non-partisan national campaign of Horace Small and the Union of Minority Neighborhoods, to help increase voter turnout and strengthen our democracy.

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*The Union of Minority Neighborhoods is a nonprofit organization and all donations made are tax-deductible.


Black Ballot Power is a national project of the nonprofit Union of Minority Neighborhoods, founded in 2002 by people of African descent to ensure that grassroots leaders of color can effectively organize to address the threats to civil liberties and to end discriminatory policies and practices that limit access to our political, economic and social power. 

Our successes include:

Changing state laws and policies by ending hiring discrimination against individuals with criminal records.   Saving affirmative actionReceiving international recognition for the truth process on the Boston school desegregation crisis of the 1970’s which resulted in the incorporation of our materials in the Boston Public School curriculum.  Receiving national recognition for Black Men’s Pledge Against Violence, including articles in Jet and Ebony.

Our Black Ballot Power campaign will increase black voter turnout by proving that their vote matters.  By getting black Americans registered to vote and to the polls, we expect to end our history of being on the receiving end of legislation public policies and discriminating practices.  We want to be at the table, not on the menu.

Here are the facts.

46.9 % of eligible voters did NOT vote in 2016 – over 108,000,000 people.  Compared to the 2012 presidential election:

  • White voters increased.
  • Latino and Asian voters remained the same. 
  • Black voters decreased.

More Americans did not vote than voted for either candidate.  Ultimately those who did not vote are as responsible for the outcome of the election as those who did.  Who were these non-voters?

  • Half were non-white
  • Two-thirds were under age 50
  • One-quarter earned less than $30,000 a year.
  • Our website is a resource from how to register to vote to how to organize your community, friends and neighbors.
  • Our videos illuminate the history of Black voting, what Black leaders say about the importance of voting, the consequences of not voting.  
  • We support Black organizers across the country, providing promotional and educational materials.  
  • We are working with lawyers to insure people can register to vote and vote.  

But there is more to do....


Boots on the ground

Black Ballot Power is now a great resource for activists and interested citizens who are concerned about elections and want to do something to get people out to vote.

Our next step is to build a field organization working with activists, organizers and committed citizens.  We are sharpening our on-the-ground focus to three states where Black voters can determine the results of national elections.  

In Pennsylvania, Michigan, Wisconsin the electoral college and therefore the election was determined by a small number of voters. Our organizing will be grounded in cities of these states where there is a high percent of black voters: Philadelphia, Pittsburgh, Detroit and Milwaukee.

2020 is not only a presidential election year, it is also the 55 anniversary of the Voting Rights Act – we must reclaim those rights.

Our goal: $60,000

Four grants: $20,000

 A $5,000 ‘grant’ to an organization in each of these cities will facilitate get out the vote events, and organizing volunteers for door to door 

Targeted local advertising: $8,000

16 full-page ads in local black newspapers in the four cities which have high circulations

Technical assistance: $10,000

 Travel and costs of hands-on technical assistance to local groups identified in each of the four cities and to identify legal support

Social Media Budget: $6,000

 Cost of research and advertising on social media to pinpoint target groups

Website development: $6,000

 Keep website up to date and develop interactive site to respond to questions and share information

Printed materials: $10,000

 Requests are piling up from black communities in the South for printed materials as poor people do not have computers and printers.

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