BetWorld - A Smart Way Of Betting

BetWorld - A Smart Way Of Betting

From Venkatesh Subramaniam

A betting enthusiast who is in this industry for 10 years. I always felt that betting industry could do a lot better. I wanted to advocate transparency and educate people on Responsible Betting

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Venkatesh Subramaniam, A betting enthusiast who is in this industry for 10 years. I always felt that betting industry could do a lot better. I wanted to advocate transparency and educate people on Responsible Betting. 

Our vision is to provide all type of:

1.  Help betters see the best odds for their selection,

2.  See what others think about selection.

3.  Tap into the unutilized revenue of affiliate programs provided by the betting sites for placing the bet through our sites. 

According to the Zion Market Research report, the global sports betting market was valued at around USD 104.31 billion in 2017 and is expected to reach approximately USD 155.49 billion by 2024, growing at a healthy CAGR of 8.83% between 2018 to 2024.

Investment firm Morgan Stanley predicts the U.S. market will generate almost $7 billion in revenue by 2025, up from $833 million this year.  They also gave a high-end bullish estimate that sports betting could generate $15 billion in revenue by 2025 if every state in the nation has legalized it by then.

If we look at the US market, New Jersey is one of seven states, besides Nevada, that moved to allow legalized sports betting across professional and collegiate games in the year since the U.S. Supreme Court ended Nevada’s 50-year, and federally mandated, monopoly. Betting on sporting events is one of America’s favorite pastimes, even if an estimated $150 billion is wagered annually in a gray market controlled by bookies and legal offshore sportsbooks, according to the American Gaming Association. In just over the year since the Supreme Court’s ruling, New Jersey has taken in $3 billion in sports bets, about 80 percent of which were made online. Hence, online services are use platform for online betting.

In case of UK, the gross gambling yield (GGY) increased by roughly 6 billion British Pounds within seven years; between 2011 and 2018, the GGY shoot from 8.4 to 14.4 billion British pounds. This GGY is a clear indication that the gambling industry is growing in the UK.

According to the European Gaming and Betting Association (EGBA), online gambling is a growing sector within the EU, with gross gaming revenue (GGR) expected to reach €29.3 billion in 2022.

In Asia, the betting market is quite large but uncoordinated. However, in early 2017, the Asian sector has become a leader in the field of global betting, and it continues to hold the leading positions. According to statistics, 40% of bets in the world are placed in Asia!

And it is despite the fact that a number of countries prohibit gambling and betting: China (except for Macau and Hong Kong), North Korea, Japan, and Vietnam. According to the facts, there are seventeen gambling zones in South Korea but locals can only visit one, which is located far away from the capital. The remaining sixteen are open only for foreigners.

The online betting and gambling market was valued at $ 46.9 billion and is estimated to hit the $123.5 billion mark by 2026, showing a CAGR of 11.4% over the projected time. This growth is thanks to advancements in technology like high-speed internet connection and secured payment options. The infiltration and use of smartphones is also another contributing factor. Besides, online gambling platforms are offering easy-to-operate mobile apps that enhance usage and will propel the growth of the market shortly.

The United States is the fastest-growing market for sports betting

In 2016, the US sports betting market was valued at $40 billion, which is a significant rise from $20 billion in 2009. Today, its market capitalization is between 60 and 73 billion, which translates to $10 billion every year. 

Going forward, the US sports betting will hold a significant share in the global market.

Growth across multiple geogaphies

Sports betting holds more than 40% of the world’s gambling income currently, and most recent projections reveal that the CAGR is set to rise by 8.62 from 2018-2022. Sports betting are booming in APAC, US, Europe and Australia. South America and Africa also hold a significant share in the market, though not as much as the US and APAC. This is due to limited internet access and more substantial macroeconomic aspects that influence GNP.

The future of sports betting

The infiltration of online sports betting stretches beyond desktops and laptops. Today, about 20% of sport betting activities now happen through smartphones. This figure is estimated to grow to 45% by the end of 2019. Gaming platforms are also enhancing their solutions to match the rising demand. All we can say is that the future looks bright for the sports betting industry.

51% of the world have gambled at some point in their lives. An estimated 26% of the world's population gamble in any given year. There is no websites on the global scale. Few websites in the UK and USA.

So, this website will get its data from sofascore . The API used by all the betting providers. They are the most credible company in this field.

Whether you are a beginner or something of an expert, betting on your favourite sports teams and players online using real money is never an easy prospect.

However, our data analytics & statisctics  at BetWorld are here to lend a helping hand, whether it be regarding the best bookmakers, odds or promotions available to punters in betting world today. Why waste time searching the net for the best betting platforms when we have everything on one convenient site?

BetWorld is the perfect platform for those keen on online gambling in developed countries. Our data analytics, single dashboard, reliable resources, experts provide important statistical information about players, sports and audience perceptions. We test online bookmakers using strict criteria, which includes odds, markets, security, customer support and usability, meaning that our readers can rest assured that they are finding the perfect platform to suit their needs.

Betworld services lets you compare sports betting odds & betting lines from 100+ major reputed sources. Betting customers looking to enhance their knowledge surrounding the industry can find everything that there is to know at BetWorld, including statistical data, betting tips, news and promotions.

Key features of BetWorld:

Key features of Betworld

 Our business process is very simple. This will be enhanced further doing website development stage.

Go to market strategy

We are planning to launch initially in 3 continents and the competition exists only in UK/Ireland as per current market analysis. We will start with US, UK, Europe and Asia. As a part of marketing strategy, below mentioned key activities will be executed:

1.  We will focus on building Localise website based on local regional requirements. We will divide our sports focus with local /regional requirement.

2.  We will also collect the data from those sources which are reliable as per local standard

3.  The marketing strategy will not be only limited to acquisition of customers. However, the marketing campaign will be extended to complete customer lifecycle. (we will harness the power of marketing automation – Each user – various journey)

Customer acquisition strategy

Social media marketing over customer lifecycle:

Strategy will be used for organic growth on social media:

1.  Promotional video trailer

2.  Relevant content for users

3.  Connect it with other keywords

4.  Use metadata tool

5.  Use SEO

6.  Create the hashtag and promote

7.  Increase CTA (Call to actions)

8.  Use personal recommendations as part of social media advertising strategy to use user-generated content (UGC)

9.  Share content on regular basis (How people benefitted, user experience, How to use, Tutorial)

10.  Advertisement based on geolocation, demographics, age group, interest

11.  Create fan community page increase the interactions

12.  Reach out to influencer in each community personally

13.  Mobile responsive landing page will be created

14.  Create reward program through promotional campaign

15.  Cross promotion of content

16.  Word of mouth/buzzworthy

17.  Reward based promotions for users

18.  Promotional on mobile app review sites

1.  Prelaunch marketing campaign through social media and internal networks

2.  Use expertise of external consultant for ASO (App store optimization) /SEO (Search Engine Optimization)

3.  Beta testing (MVP : Minimum Viable product) to test the functionalities

4.  Full Launch in USA

Implementation timeline: 

The key component of our overall expenses in first six months are mentioned below:

1. Website development : 40,000 USD (Proposal is available)

2. Sales & marketing efforts : 10,000 USD

3. Salary : 20,000 USD

We are expecting to generate revenue after 6 months. 

Revenue Source:

1.  Monthly payment fees from users : 50 USD

2. Attract advertisements for our site and that will fund our website too.

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