Giving to the charity you believe in can
also be rewarding, and millions of people give their money to charities helping vulnerable members of society and
suffering animals. The entire world has become digitalized, and so have charities.
Nowadays, almost all charities have active websites to share information and reach out to donors. Google has
algorithms, part of which is concerned with rankings of searches and monitoring the amount of time your visitors
spend on your website. Thanks to this, there has explosive growth in online videos, and even Red casino has a demo
to show players how to play different slots, etc.
Explainers are instrumental because they'll briefly let current and potential donors know about your charity. Here are
some reasons to incorporate explainer videos into your website and tell the world about your charity.
1. Increased web traffic
Since the launch of YouTube, the term "viral" has become commonplace. Videos that become viral seem to appear out
of nowhere, and suddenly, everyone seems to know about them, which can be great for a charity when you are trying
to raise funds for a particular project.
There is no definite procedure for videos to go viral, but you can develop a creative strategy to pass your message
across while capturing your audience's attention.
2. Higher Google search results rankings
Statistics show that monotonous websites do not fare well, regardless of the field. Websites with endless pages of text
in block format and images perform poorly in search rankings, translating to less exposure for the site. On the other
hand, statistics show that websites that contain videos enjoy a higher ranking in Google searches universally.
Potential donors desiring to quickly understand your cause are discouraged from doing so. Thus choosing to support
your charity becomes hard since understanding has become a hurdle. Explainer videos will ensure that their attention
is captured immediately.
3. Explainer videos help to grab the
Traditional website content is limited in increasing interest and curiosity for your product. Some charities overwhelm
their website pages with numerous pictures, eye-catching animations, and flashy fonts to boost reachability. This
achieves the opposite by confusing potential donors and slowing down the time it takes your web page to load.
It is better to channel your creative ideas into a video since it will engage your clients more and allow your website to
retain its clean appearance.
4. Allows charities to increase interest in
Nowadays, charities opt to use social signals to create awareness about their causes by using pictures, videos, and
other similar forms of media to spark interest in the products they are offering. Studies show that over half the world's
population watch videos online annually. It is a good indicator of how pivotal explainer videos can be for your charity
when used correctly.
5. Explainer videos allow you to
demonstrate your cause
The most important thing responsible for bringing more donors to your site over and over to support you is your
cause. Your donors need to match your charity to the cause easily. This way, they can develop trust in your charity
and the good you are doing in society since they can engage with you and see your track record online.
6. Easy to share
Every charitable organization wants to reach more donors to continue supporting and funding their cause. Thankfully,
you don't have to confine your videos to the site. You can upload them on free video-hosting sites and draw interest to
your clips using keywords.
One advantage of such sites is they are typically compatible with smartphones which isn't necessarily the case with
the website. People are more likely to come across videos of your charity working with people in the field than they
are to happen upon text from your site randomly.
7. They make your charity's objective clear
Texts are subject to interpretation, making it sometimes challenging to explain all the charity projects you are
undertaking. Explainer videos will make things more straightforward than just filming a member of the charity
explaining what the charity has achieved in detail.
Explainer videos will also allow you to better connect with potential and current donors and supporters.
8. Enables you to give life to your pitch
Paper pitching tends to be boring. Therefore you should consider engaging online users through well-curated explainer
videos. The videos will especially be helpful if you simultaneously undertake multiple projects, some more intensive
9. To help your audience retain information
On average human beings retain about 20 percent of the information they read. On the other hand, you retain
approximately 80 percent of what we see. This clearly shows that you will be more interested and remember more
about organizations and causes marketed using an explainer video rather than just hearing about them.
Charities continue running and serving society thanks to the support of other individuals, so they need donors. There
are many benefits to having explainer videos on your site. With a robust social media presence and a strong belief in
the cause, charities can reach many more people who would be glad and willing to support the cause.
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