5 Best Digital Marketing Courses in the USA in 2022

It's been an exciting time for digital marketers in the past few years. There has never been a time when we have seen such rapid changes in technology. Understanding how to harness these new opportunities is more important than ever before because it will help you stay relevant as a marketer and help you produce better results for your clients.

It's prudent to apply for a digital marketing course. The advent of so many online courses makes it difficult to pick the best. We have handpicked the top five digital marketing certification programs in the US. According to research by salary.com, an SEM specialist earns around $74,170, but the range is anywhere from $43,657 to $121,480.

All the courses are online, and you can learn in a self-paced environment. Delve deeper into the list to find the best course for you.

1.   Digital Marketing Specialist - Simplilearn

Highlights:

●      Over 200 hours of live and interactive learning

●      Simulation exams and quizzes to assess your learnings

●      More than 45 projects and case studies to work on

●      Downloadable study materials

●      Get an OMCP voucher worth $395 after completing the course

Anyone looking for a comprehensive course to advance their digital marketing career should apply for this course. You will become a pro in digital marketing with this course.

It is not for people who want a brief overview of digital marketing. Since it's a master-level program, it will cover eight important disciplines under digital marketing.

The course by Simplilearn’s online certification platform emphasizes all the fundamental digital marketing concepts. But it also acquaints you with the tools required to excel in the field. You will also gain practical experience using the tool to work on real-world projects. 

The course requires a one-time fee of $1,499, but you get access to the course material for one year. It covers inbound marketing, SEO, PPC, content marketing, email marketing, etc.

2.   The Complete Digital Marketing Course - Udemy

Highlights:

●      22.5 hours of on-demand video

●      Actionable material like quizzes, projects, and checklists

●      12 modules covering all aspects of digital marketing

●      Udemy Certificate after completion

●      Lifetime access to course materials

With more than 60,000 students enrolling for this course, it can be considered one of the best to learn everything about digital marketing. The course is taught by digital marketing experts Rob Percival and Daragh Walsh.

The course contains 12 modules that help you create content to drive conversions. It covers social media marketing, SEO, email marketing, copywriting, etc.

You can enroll for this course at $149, but Udemy keeps offering offers and discounts. The course also comes with a 30-day money-back guarantee.

3.   SEO Essentials Certification - Moz Academy

Highlights:

●      On-demand, instructor-led training videos for six hours

●      Assess your knowledge through exams at the end of each segment

●      Actionable tasks to help you apply your newly-acquired skills

●      Availability of course materials till one year from the date of enrollment

●      Official certification from Moz upon completion

Improving your SEO strategy is essential to driving more traffic to your website. SEO forms a crucial part of any digital marketing strategy. All digital marketing courses brush up on the basics of SEO.

But if you want to gather in-depth SEO knowledge, this course is perfect for you. Besides, Moz Academy is known for formulating short courses for detailed learning.

The SEO Essentials Certification program from Moz includes six parts. It is taught through on-demand lessons by top instructors. The topics under the course include page optimization, keyword research, link-building, and others.

The knowledge acquired through the course will enable you to formulate an effective SEO strategy for your business. You will be able to implement foundational practices with precision. The course for both beginners and professionals is available for $595.

4.   Social Media Marketing Mastery - Udemy

Highlights:

●      9.5 hours of on-demand video to follow at your own pace

●      31 downloadable practical resources

●      Lifetime access through mobile or TV

●      36 articles with helpful insights

●      Udemy certificate upon completion

You can't ignore the significance of social media marketing while talking about digital marketing. A professional course is mandatory if you want to leverage social media platforms for business growth to the fullest extent.

No digital marketing course is good enough unless it focuses on social media marketing to some extent. But if you want to acquire detailed knowledge about social media marketing fundamentals, you should sign up for this course offered by Udemy.

The course will help anyone understand how to create impactful ads on social media platforms. It will help you master all the key players in the social media arena like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.

You will learn to optimize social media accounts and create a positive image for your brand using multiple social platforms. You will be able to increase audience engagement on your posts.

But above all, the course will help you identify which social media platforms would be the most suitable for your company's growth. The course is available for $149, and it also comes with a 30-day money-back guarantee.

5.   Email Marketing Course- ClickMinded

Highlights:

●      Email automation brush-ups

●      Downloadable slides with detailed information

●      Quizzes after every lecture

●      Self-evaluation techniques

●      Email marketing certificate after completion

Even with modern marketing methods like social media, email marketing has not lost its charm. It helps in expanding your business and increasing your sales. But email marketing is essential to building solid relationships with customers.

The email marketing course from ClickMinded is taught by Airbnb's email strategist, Lucas Chevillard. He is experienced in executing email marketing campaigns and automation strategies. It guarantees that the course includes knowledgeable content.

The course primarily teaches you to increase sales through a 99% automated email marketing strategy. You will also learn to segment your email list for better engagement.

It is one of the most detailed email marketing courses you will find on the internet. It is priced at $997, but you get access to email marketing training for life and a 100% money-back guarantee.

Final Thoughts

Apply for a course today and get breakthrough digital marketing success. Whether you are a beginner or a professional, the courses have something to offer for everyone. The key takeaway here is that this guide covers all the basics of digital marketing and provides some takeaways that will help you stay ahead of the curve.