4 Ways to Run a Successful Fundraising Campaign

4 Ways to Run a Successful Fundraising Campaign

From Muhammad Butt

Fundraising is crucial for the existence of charities and other non-profit organizations. Through fundraising campaigns, people have been able to achieve rather unimaginable goals for their philanthropic and social proje

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Fundraising is crucial for the existence of charities and other non-profit organizations. Through fundraising campaigns, people have been able to achieve rather unimaginable goals for their philanthropic and social projects. We often hear stories where an anonymous donor donated a fortune for a noble cause that helped the fundraisers change the lives of many beneficiaries.

But it is often that a lot of people donate small amounts that collectively make the biggest impact on people, animals, environment, and businesses. The Internet has changed the dynamics of how fundraising campaigns run in the last decade or so. Although the advantages of hands-on grassroot level of work are numerous, one can’t ignore the Internet and contemplate going huge at the same time. Do you have a business idea but no funds to start or take your business to the next level? Maybe a crowd fundraising campaign can help you do that. But you will need to create a website for your business first and the internet is filled with guidelines on how to create a business website. So what should you do next?

Before starting haphazardly, you must sit back and set S.M.A.R.T. (Specific, Measurable, Achievable, Realistic and Timely) goals for your fundraising campaign. These goals need to be aligned with the target you want to achieve in the longer run. Once you have set realistic goals, you need to keep the following tips in mind to make your fundraising campaign a success.

1. Create a Connection

It is important for you to create a connection between the potential donors and your campaign. You need to have a strong sense of why you are doing this fundraising. Once you are satisfied with the WHY component of things, you will be able to connect with people on a whole new level. Remember, strong connections come with clarity. You will be able to reach out to many people who will share the same beliefs like you.

2. Go for a Soft Launch First

This approach is to keep you safe from any mismanagement or technical glitches that might occur when things go live and big. Another benefit of going for a soft launch is that you will be able to reach out to your peers and use their help to gain traction. The money required to make things run will be gathered from this launch and you will be able to identify early the course this campaign is going to take.

3. Use Every Platform

Launching a multi-channel campaign at the same time might sound hectic, but the reward in store is worth the hustle. People have tendencies to connect to a single platform only; they use that platform for daily activity and don’t even think about switching to another. Taking the fundraising to task and launching it multiple platforms will help you scale it to your desired altitude. Remember, getting your message out to society is important and you need to use everything in your power to make waves.

4. Engage Your Donors

It is important to engage your supporters – as at current times, it’s all about experiential marketing. This also helps pave way for new donors. Once they see that there’s an entire community behind the task, they will jump in knowing that whatever they donate it will be used at the right manner. A study shows that 7.1% of corporate charities have their interest on the back end. In order to avoid such practices, it is good to keep your donors well-informed.

Once you have the idea on how to approach your fundraising efforts, here are some tips that will prove vital for your campaign:

  • Keep your target audience in mind.

  • Use videos to engage supporters, and

  • Thank each donor.

Adopting the above-mentioned tips fully will help you make a bigger impact on your campaign and it will help you drive the positive change you wish to make in the world.

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