Learn how to sell even more Otis Spunkmeyer cookie dough
You may be overwhelmed with all of the fundraising catalog options out there. How can you know that you’ll select the best one for your school? You can take a more conventional approach and sell candy bars, popcorn, or lollipops. Or, perhaps non-edible items will work better, like holiday items or even a custom tumbler.
You can even ‘kill 2 birds with 1 stone’ and offer a combination of both food and non-food items. And this is only the beginning.
After considering several options your research leads you to the Otis Spunkmeyer cookie dough fundraiser. Why? After discussing it with your colleagues, and especially hearing what people say about it, you’ve decided it gives your school the best opportunity to make the most profits.
But even a well known brand like ‘Otis Spunkmeyer’ won’t sell itself. So you’re now looking for ways to get even more out of your sale and boost your profits like never before.
If you’re asking these questions, you’re in a good place. Selling the best product in the world won’t be enough. Here are 7 things that you should know if you have big goals and want to raise more money than ever before.
1. Promote the Otis Spunkmeyer Flavors
More is not always better, but if your school brochure fundraiser offers too limited a selection of items, some people may choose not to buy. More variety typically translates into more buyers. Make sure you offer enough product variety in the areas that you think your buyers will be most interested in. Your goal is to appeal to as diverse a customer base as possible.
But no matter the quantity, quality still makes a big difference. At the end of the day, you have to offer products that people will want to buy. This is why so many schools feature Otis Spunkmeyer chocolate chip cookies at the top of their list. If you search the web you’ll find that lots of people are already asking where to buy them.
In addition to chocolate chip, Otis Spunkmeyer frozen cookie dough features 7 other top-selling flavors that people love, like Oatmeal Raisin, Peanut Butter, and Butter Sugar. Each box contains 36 pre-portioned cookies, is Orthodox Union Dairy Kosher Certified, and contains 0 grams trans-fat.
Keep in mind, the time of year that you have your fundraiser can also make a big difference. We’ve found that the best time to sell cookie dough is right before a holiday or special event.
2. Focus on Otis Spunkmeyer Quality Over Quality
Keep it simple and relevant to your buyers. Your fundraising catalog may have a lot of options, but if it doesn’t show well to the potential buyer, your sale may be compromised.
People only want to know the essential things about the item they’re purchasing. For example, how large is each product and how much do they weigh? If the wording is simple, clear and well laid out, they should be able to easily learn about it. Remember, time is money. Don’t make your customers have to work to get the information they need in order to make an informed purchase.
Some companies try to put a lot of products on the same page to save space. This can make the brochure appear cluttered or even confusing making it harder for people to sort through the choices. Information overload is definitely not something you want to have to deal with.
This may lead to other problems like people accidentally ordering the wrong item due to an item number appearing to be associated with a different product. This will create headaches for you once you receive your merchandise.
To avoid ordering mistakes, it should be very clear to the buyer which price and product description is associated with a respective item. This is done by placing any product information as close to each respective item as possible with nothing else in the immediate area to avoid any confusion.
Instead of having to flip through several pages, Otis Spunkmeyer makes it easy by offering a clean presentation of their 8 most popular items on one single page. There is no confusion and people can quickly find what they want to buy.
In addition, Otis focuses on what’s important to people like a brief description of the quality of their products. Selling fewer high quality products can also be more appealing to high school students who are looking for an easy sell.
Most importantly, the first thing potential buyers see at the very top is their famous “Otis Spunkmeyer Fundraising” logo. This is all that’s needed to the majority of potential buyers out there.
3. Let Otis Customers Splurge
Many sponsors make the mistake of choosing a fundraiser catalog based primarily on price. They think lower pricing leads to more sales. While item cost is important, it shouldn't be the only factor. Your profit comes off the retail price. If the customer spends a little more to get a higher quality item, not only will they be more satisfied, the school will also make more money off that item.
A great example is if you’re able to sell well-known name-brand merchandise, like Otis Spunkmeyer cookie dough. People already know that they can find similar items for less; however, they also know what they’re getting. These benefits are good for both the customer and the school.
The bottom line is that you’ll have to sell more lower cost items to make the same amount of money from a more expensive catalog. A proper measuring stick should be making a choice on a brochure based on buyer demand and inevitably their satisfaction with the products that they purchase.
4. Put Otis Spunkmeyer to the Test
You can put an Otis Spunkmeyer Fundraiser up against any other brand on taste and quality. In fact, tell people that you tested them against 3 or 4 other competitors and had people vote for the one that they would be more apt to buy from. There’s no surprise that Otis will come out on top every time. Your students can be proud to go out and sell with confidence to their friends and family.
Whatever means you use to pick your cookie dough fundraiser, it's important that your choice appeals to as many people in your community as possible. Yet, in the end, your decision will probably be more subjective than objective.
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