Easy fundraising ideas to get you started!
How To Market Your Campaign
Many people think that once they start a crowdfunding campaign, all their financial woes will disappear. If only it were that easy! One of the biggest challenges in running a successful crowdfunding campaign is knowing how to market it.
As hosts of hundreds of thousands of campaigns, we have learned a thing or two about how to be successful at crowdfunding. We’ve broken down our top seven best tips and tricks to make your fundraiser a huge success.
Tip #1: Tell Your Story
There is a reason you have started a campaign on Fundly. Maybe your best friend was recently diagnosed with a disease, or you are trying to raise money for your son’s boy scout troop. Each campaign has its own unique and compelling story. Don’t be afraid to get personal and share with your potential supporters why your story matters.
Tip #2: Recruit Your Inner Circle
When starting your campaign, it’s important to recruit your inner circle. Behind every great campaign are family and friends who are passionate about sharing your story!
Email is a great way of sharing your campaign with friends and family. Make sure to customize your message to each person, and remember to make them feel connected to your story and passionate about helping you raise money.
Tip #3: Social Media is Your Best Friend
Social media platforms like Facebook, LinkedIn, Twitter, and Instagram are powerful tools to help spread your story. Think of your social media campaign as a chain reaction--as you share your story, your friends and family will start to share it, and their friends and family, and so on.
Fundly’s Gold Standard Social Media Tips:
Always link your Fundly campaign to your Facebook and Twitter accounts.
Use hashtags. Ex: If you’re raising money for autism awareness, make sure to use relevant hashtags like #autism #autismspeaks and #autismawareness.
We all know that a picture is worth a thousand words. Make sure to include pictures in your social media posts.
Give a shout out on social media to thank your supporters. Publicly thanking donors makes them feel appreciated and gives them an easy way to post or retweet your story.
Tip #4: Treat Your Supporters Like Family
Your family knows your past and present, successes and failures. As you launch your Fundly campaign, you will form a new family, made up of your supporters, donors, and advocates. Keep your new family up to date on how your campaign is going and any good (or bad) news you have to share with them. Make sure to take advantage of the blogging feature we have built into your campaign page, which makes updates a no-brainer.
Tip #5: Share Your Campaign With Local Media Outlets
Local news outlets are always looking for compelling stories to cover. Whether or not you feel like your story is “newsworthy,” don't be afraid to reach out to local reporters and tell them why they should cover yours.
Since reporters typically spend no more than 15 seconds deciding whether a story is worth their time, make sure to keep your message short and to-the-point. To find a reporter’s email or Twitter handle, browse the About Us page of your local newspaper or new channel’s website.
Tip #6: Set Aggressive But Manageable Goals
Take time to sit down and think about what you hope to achieve through crowdfunding. How much money are you hoping to raise? How many supporters do you want or need behind you? How much time do you have to devote to you efforts?
Make sure to set realistic goals that you are confident you can achieve. If you are having a hard time achieving your funding goal, don’t stress! At Fundly, every campaign is able to keep their funding--whether you reach your target or not!
Once you have success, make sure you raise your funding goal and share with your supporters your new target amount! And remember--your campaign’s end date can be changed and extended as many times as you’d like.
Tip #7: Be Persistent!
So you’ve shared your story via email and social media to your friends and family. Now what? Two words: Remind and Repeat!
Our platform makes it easy to send automatic reminders to your friends and family who have not yet supported your campaign. Fundly’s automatic reminder emails receive a 10% conversion rate, proving that even those with the best intentions forget to do things. If at first you don’t succeed… ASK AGAIN!